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The Heart of the Matter
from Star Studio Magazine (July issue)
The "it girl". This is a term that is often used to describe the hottest
thing in town at any given moment. Whether it be visibility on various
billboards, seing one's image on TV sitcoms, or watching one present music
videos, society is constantly looking for a personality that stands
out from the rest. If we're lucky, that person will be all of the above.
Lucky for us, today's "it girl" is Heart Evangelista. The bubbly 18-year old
actress seems to be everywhere at once these days. Whether it be flexing her
acting muscles in the teen-oriented show "BERKS", doing comedy in "Arriba!
Arriba!", or doing VJ work for Myx, Heart seems to balance each with ease.
Add her numerous product endorsements, studying, and an up coming album to
that TV schedule, and you'd think Heart wouldn't have much of a life. She
matter-of-factly enumerates what a normal day is like for her: "I go to my
tapings, 7:30am, I finish around 2:00am, then I have to be on the set again
the next day at 7:30am. So I just go home and take a shower. So it's hard."
Heart quickly states however that, "But it's also fun. You have to love what
you're doing especially in showbiz."
So there you have it, Heart is still loving the many things that she's
doing. As the endorser of SMART'S latest innovation, known as Buddy Load,
Heart can't help but see how important this new service is. This
over-the-air reloading service makes available three types of retail
packages. The economy load, designed for those cellfone users with immediate
needs and light pockets, will be priced at P30. This slight amount gives the
users 30 text messages or up to 6 minutes of voice calls. The amount of text
messages and voice calls allow that person with the not much cash on hand to
handle his communications needs for a couple of days. The Regular load,
priced at P60, can send 60 text messages or make up to 13 minutes of calls.
The Extra load priced at P115 can be used to send 125 text messages or up to
25 minutes worth of voice calls. With a range of prices that helps the
Filipino budget their celfone needs, it also allows the user to reload
anytime with absolute convenience.
True to her status as youth icon and "it girl" or the moment, the lovely
Miss Heart sees the practical use for SMART Buddy Load, and fully believes
in the concept. "I think it's nice," Heart affirms. "Especially for
students, like my friends and I. When there's an emergency and they dont
have P250, they can reload anywhere. I think it's very handy." It's that
same practically, intelligence, amd zeal that made Heart an easy choice as
SMART Buddy Load endorser. For beyond the flash of a pretty face and an
enchanting smile, this "it girl" has substance to match. Just like SMART. |
