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The world's most recognized trademark in the World! It is recognized by 94% of the world's population.
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The world has changed in many ways since pharmacist, John
Styth Pemberton first introduced the refreshing taste of
Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of one
thing remains the same - Coca-Cola. The name and the product
mean so many things to hundreds of millions of consumers around the
globe. Coca-Cola products are served more than 705 million
times every day, quenching the thirsts of consumers in more than 195 countries
in every climate. That's a long way to come after such a modest beginning...
May 1886 |
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Pemberton concocted a caramel-colored syrup in a three-legged
brass kettle in his backyard. He first "distributed" the new
product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy.
For five cents, consumers could enjoy a glass of Coca-Cola at the soda
fountain. Whether by design or accident, carbonated water was teamed with
the new syrup, producing a drink that was proclaimed "Delicious and
Refreshing." Dr. Pemberton's partner and bookkeeper, Frank M. Robinson,
suggested the name and penned, in the
unique flowing script that is famous worldwide today, " ". |
1886 |
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Sales of
Coca-Cola averaged nine drinks per day. That first
year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden
kegs. Red has been a distinctive color associated with the No. 1 soft drink
brand ever since. |
1891 |
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Atlanta entrepreneur Asa G. Candler had acquired complete ownership
of the Coca-Cola business. Pemberton was forced to sell because he was in a
state of poor health and was in debt. He had paid $76.96 for advertising, but he
only made $50.00 in profits. Candler acquired the whole company for $2,300. Within four years, Candler's merchandising flair
helped expand consumption of Coca-Cola to every state and territory.
|
1893 |
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In January "Coca-Cola" was registered in the
U.S. Patent office.
|
1894 |
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The first syrup plant outside of Atlanta was opened in Dallas.
|
1899 |
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Chandler's great
achievement -- large scale bottling of Coca-Cola |
1906 |
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The first two countries outside the United States to
bottle Coca-Cola were Cuba and Panama |
1915 |
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The Root Glass company created the
Coca-Cola contour glass
bottle.
|
1917 |
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3 Million Coke's sold per day.
" "
is the worlds most recognized trademark.
|
1919 |
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The Coca-Cola Company was sold to a group of investors for
$25 million.
|
1923 |
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The Coca-Cola Company was sold after the Prohibition Era to Ernest
Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert Woodruff,
who would be president for six decades. |
Woodruff's leadership took the business to unrivaled
heights of commercial success, making Coca-Cola an institution the world
over. Woodruff was an influential man in Atlanta because of his contributions to
area colleges, universities, businesses and organizations. When he made a
contribution, he would never leave his name, this is how he became to be known
as "Mr. Anonymous."
During the Woodruff era, Mr. Woodruff made a promise to the armed
forces of the United States to supply Coca-Cola to every serviceperson. He said
that costs and location did not matter, he supplied 5 billion bottles to the
service.
Robert Woodruff did have one dubious distinction, he raised the syrup prices for
distributors. But he improved efficiency at every step of the manufacturing
process. Woodruff also increased productivity by improving the sales department,
emphasizing quality control, and beginning large-scale advertising and
promotional campaigns. Woodruff made Coke available in every state of the Union
through the soda fountain. For all of these achievements he earned the name,
"The Boss" |
1923 |
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Woodruff introduced
the six bottle carton |
1925 |
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6 Million Coke's sold per day.
|
1927 |
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The first
Coca-Cola radio advertisement.
|
1928 |
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Sales of bottled
Coca-Cola surpassed fountain sales for the first time.
|
1929 |
-
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Coca-Cola was made
available through vending machine
The Coca-Cola bell glass was made available |
1931 |
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The Coke Santa was
introduced as a Christmas promotion |
1934 |
|
Johnny Weissmuller,
and Olympic champion swimmer, and Maureen O'Sullivan, a motion-picture star,
appeared on a metal serving tray for Coca-Cola. |
1940 |
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Coke is bottled in over 40 countries.
|
1943 |
|
On June
29, an urgent cablegram arrived from General Dwight
Eisenhower's Allied Headquarters in North Africa, requesting 10
Coca-Cola bottling plants to serve American servicemen
overseas. Eventually, 64 plants were set up during WWII. |
1950 |
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Advertising on on
the television began. Currently Coca-Cola is advertised on over five hundred TV
channels around the world.
|
1952 |
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"The Big
Beverage", the first novel about Coca-Cola, was written by William T. Campbell. |
1960 |
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The twelve ounce
Coke can was introduced. |
1961 |
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Sprite was introduced.
|
1971 |
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The song
"I'd like to Buy the World a Coke" was
released.
|
1977 |
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The
Coca-Cola
contour bottle was patented |
1978 |
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The two liter bottle
was introduced, and during that same year the company also introduced plastic
bottles |
1979 |
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Fifteen hundred
employees moved to the new corporate headquarters in Atlanta located on North
Avenue. The new corporate headquarters came to be known as "The Tower."
|
1982 |
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Diet Coke was introduced in July.
|
1985 |
- |
The Coca-Cola Company
made what has been known as one of the biggest marketing blunder. They
stumbled onto a new formula in efforts to produce diet Coke. They put forth 4
million dollars of research to come up with the new formula. |
The decision to change their formula and pull the old Coke
off the market came about because taste tests showed a distinct preference
for the new formula. The new formula was a sweeter variation with less tang,
it was also slightly smoother. Robert Woodruff's death was a large
contributor to the change because he stated that he would never change
Coca-Cola's formula. Another factor that influenced the change was that
Coke's market share fell 2.5 percent in four years. Each percentage point
lost or gain meant 200 million dollars. This was the first flavor change
since the existence of the Coca-Cola company. The change was announced April 23, 1985 at the Vivian Beaumont Theater at the Lincoln Center.
Some two hundred TV and newspaper reporters attended this very glitzy
announcement. It included a question and answer session, and a history of
Coca-Cola. The debut was accompanied by an advertising campaign that revived
the Coca-Cola theme song of the early 1970s, "I'd Like to Buy the World a
Coke"
The change to the world's best selling soft drink was
heard by 81 percent of the United States population within twenty-four hours
of the announcement. Within a week of the change, one thousand calls a day
were flooding the company's eight hundred number. Most of the callers were
shocked and/or outraged, many said that they were considering switching to
Pepsi. Within six weeks, the eight hundred number was being jammed by six
thousand calls a day. The company also fielded over forty thousand letters,
which were all answered and each person got a coupon for the new Coke. Many
American consumers of Coca-Cola asked if they would have the final say. When
Pepsi heard that the Coca-Cola company was changing its secret formula they
said that it was a decision that Pepsi tastes better. Roger Enrico, the
president and CEO of Pepsi-Cola wrote a letter to every major newspaper in
the U.S. to declare the victory.
Coca-Cola management had to decide: Do nothing or "buy the world a new
Coke". They decided to develop the new formula.
|
1985 |
- |
July 10, eighty-seven days
after the new Coke was introduced, the old Coke was brought back in addition to the new one.
This was greatly due to dropping market share and consumer protest. The
market share fell from a high of 15 percent to a low of 1.4 percent. This was said to be a classic marketing retreat.
Coca-Cola executives
admitted that they had goofed by taking the old Coke off the market. The
Coca-Cola company's
eight hundred number received eighteen thousand calls of gratitude. One
caller said they felt like a lost friend had returned home. The comeback of
old Coke drove stock prices to the highest level in twelve years. This was
said to be the only way to regain the lead on the cola wars. |
1988 |
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Coca-Cola was the first independent operator in the Soviet
Union.
|
1993 |
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Coca-Cola exceeds 10 Billion cases sold worldwide.
|
1993 |
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Advertising slogan -"Always Coca-Cola".
|
1995 |
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Coke was consumed aboard the Space Shuttle Discovery --
marking the third trip into space for
Coca-Cola and the first
for Diet Coke. |
1996 |
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The Summer Olympics will be held in
Atlanta, Georgia, the home of Coca-Cola.
For more than 65 years, Coca-Cola has been a sponsor of the Olympics. |
One great earmark that the
Coca-Cola Company has is helping the people of Atlanta. They accomplish
this through scholarships, hotlines, donations and contributions. Another large
accomplishment that the Coca-Cola has, is being the first company to make and
use recycled plastic bottles. One way to see all of the achievements of the
Coca-Cola company is to visit the World of Coke in Atlanta. It houses a
collection of memorabilia, samples of the products, exhibits, and many other
exciting items. All of what has been said is the basis of what
Coca-Cola was
built on. Without societies help, Coca-Cola could not have become over a 50
billion dollar business. Keep on consuming the world's favorite soft drink,
Coca-Cola.
Until the 1960s,
both small town and big city dwellers enjoyed
carbonated beverages at the local soda fountain
or ice cream saloon. Often housed in the drug
store, the soda fountain counter served as a
meeting place for people of all ages. Often
combined with lunch counters, the soda fountain
declined in popularity as commercial ice cream,
bottled soft drinks, and fast food restaurants
came to the fore.
-
The term
"soda water" was first coined in 1798.
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In 1810,
the first U.S. patent was issued for the
manufacture of imitation mineral waters.
-
The first
soda fountain patent was granted to Samuel
Fahnestock in 1819.
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In 1858,
G.D. Dows invented and operated the first
marble soda fountain, which he patented in
1863.
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In 1883,
James W. Tufts patented a soda fountain,
which he called the Arctic. Tufts went on to
become a huge soda fountain manufacturer.
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On
January 25, 1870, Gustavus Dows patented a
modern form of the soda fountain.
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In
October of 1874, Robert M. Green created the
first ice cream soda.
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In 1903,
a revolution in soda fountain design took
place with the front service fountain
patented by Dr. Heisinger.
More fun facts and trivia
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Coca-Cola
can be used to bake a ham. Pour one can into the baking pan,
rap the ham in aluminum foil, and bake. Thirty minutes before
the ham has finished cooking, remove the foil, allowing the
drippings to mix with the Coca-Cola to make a delicious brown
gravy.
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Mexico and Iceland have the highest per capita
consumption of Coca-Cola.
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Coca-Cola translated to Chinese means, "To
make mouth happy".
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Every second over 7,000 Coca-Cola products are
consumed.
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The tallest Coca-Cola bottling plants are in Hong Kong. The plant in Quarry Bay is 17 floors, and the plant in Shatin is 25 floors.
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The bottling plant at the highest elevation in the world is located in Bolivia, at 12,000 feet.
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The world's longest Coca-Cola truck is in Sweden. It is 79 feet long with a four-azle trailer.
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The best selling non-carbonated soft drink in Japan is a product of
The Coca-Cola Company named "Georgia", a coffee flavored beverage.
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Coca-Cola first crossed the Atlantic on board the Graf Zeppelin, the
German dirigible.
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The Varsity Restaurant in Atlanta, Georgia, has earned the distinction of serving the
highest volume of Coca-Cola anywhere. It dispenses nearly 3 million servings of
Coca-Cola annually.
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If the Coca-Cola
company constructed a sign like the ones McDonald's uses to count their millions
of customers, by 1983 it would have read "over 1 trillion served."
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If all the
Coca-Cola ...
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ever produced were in 6 1/2 oz. bottles and placed end to end they would wrap
around the earth more than 11,863 times.
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sold in 1994 were in 8-ounce bottles laid
end-to-end, those bottles would reach to the moon and back
76 times.
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vending machines in the U.S. were stacked one on top of each other, the pile would be over 450 miles high.
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ever produced were to erupt from "Old Faithful" at
its normal rate of 14,000 gallons per hour, the geyser would
flow continually for 1,577 years.
-
products sold in 1994 were flowing over
Niagara Falls at its normal rate of 1.5 billion gallons per
second, the falls would flow for three hours.
The Coca-Cola Company began bottling operations in ... |
... |
1907 |
in Hawaii. |
... |
1912 |
in the Philippines. |
... |
1920 |
in France. |
... |
1927 |
in Belgium, Bermuda, Colombia, Honduras, Italy, Mexico, Haiti and Burma.
|
... |
1928 |
in Antigua, China, Guatemala, Holland, Spain, Venezuela, and the Dominican Republic.
|
... |
1929 |
in Germany and Spanish Morocco. |
... |
1938 |
Australia, Austria, Gutana, Surinam, Jamaica, Curacao, Luxembourg, Norway, Scotland, South Africa, The Virgin Islands, and Trinidad.
|
... |
1940 |
in Ecuador, and El Salvador. |
... |
1942 |
in Nicaragua, Argentina, Brazil, Costa Rica, Iceland, and Uruguay.
|
... |
1945 |
in Egypt, and Martinique |
... |
1946 |
in Barbados, Japan, and Okinawa
|
... |
1947 |
in Morocco and Tangier |
... |
1948 |
in Liberia, Rhodesia, and Guadeloupe |
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What's in a Coke???
- Carbonated Water
- High Fructose Corn Syrup
- Caramel Color
- Phosphoric Acid
- Natural Flavors
- Caffeine
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