The Oakland California Stake Stake Focus Areas - Retention & Reactivation

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1. Retention & Reactivation - The most important areas of focus as directed by President Hinckley.

• Retention - President Hinckley: "When we finally get retention right, baptisms will increase exponentially from the 300,000/year mark on which we have lingered" for the past 10 years, despite a large increase in missionaries serving. Our stake's retention rate is very good (thank you!!), for the past 18 months 92% of those baptized in our stake are still active - that is the highest mark in the Oakland Mission, and the Oakland Mission region is the highest in the North American West Area!
• Reactivation - Re-kindling the flame of testimony and the desire for active involvement is more difficult than retaining it, but every bit as important. To varying degrees, we all have times when we are "less actively" involved. The cure for each situation includes personal effort (daily study & prayer, etc.), but also support and fellowship with others who can help us feel good, and then regain and keep spiritual momentum and focus.
• Key Focus Areas- Please continue reaching out though home teaching, visit teaching, and being a friend to new, active, and less active members.

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