Beauty Without Cruelty cosmetics was founded in England over 20 years ago by
trustees of the BWC Charitable Trust, an animal welfare oranization with a
business philosophy that is 100% vegatarian and 100% natural. BWC is the leading
name in intelligent, responsible and compassionate beauty care. In 1996 BWC
relaunched the skin care and hair care portion of the line with beautiful new
packaging and aromatherapy inspired formulation. Beauty Without Cruelty is
truely the company that cares about you.
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