South Texas had pure water, grain, wagons to
import hops and a growing cadre of thirsty citizens.
 A local
development group is considering options for the Pearl plant
site. Express-News file photo
| Mix in German immigrants during
the mid-1800s, and a brewing industry was sparked, becoming an
important industry in San Antonio for 150 years.
Texas brewing began as a cottage industry with brewer Julius
Rennert in New Braunfels and Charles Degen in San Antonio.
It later became a backbone of the region's economy, with big
breweries employing thousands. But that industry since has returned
to its simpler roots.
Between 1996 and 2000, nearly 1,000 people lost their jobs as the
Lone Star Brewery and then the Pearl Brewery closed.
But brewpubs and a historic brewery east of the city are keeping
a remnant of Texas' brewing tradition alive.
It's been a remarkable evolution. Fred Mosebach, a reporter for
the San Antonio Express, recounted in a 1930s article that "beer
brewing is a time-honored industry of San Antonio that has
maintained a payroll to supply the sinews for trade and commerce as
a contributing share to the prosperity this city has always known.
"There is no institution in San Antonio which has provided more
employment than the breweries," Mosebach wrote.
San Antonio's economy once revolved around pecans, garment
factories and brewing beer.
By some accounts, the making of beer was the first industry
established in San Antonio when William A. Menger and Charles Degen
opened a brewery next to the Alamo in 1855.
Bier here
The early Mexican settlers of the region likely drank a
corn-based brew, letting wild yeasts convert the sugars in the grain
to alcohol. It usually was made for special occasions and drunk
quickly because it spoiled in the heat.
The next wave of settlers, the Texians, were largely from
Tennessee and probably preferred a crock of whiskey that could be
made in home distilleries.
In the eastern states, English settlers and their descendants
were making ales in the early 1800s. But a rash of German
immigration in the mid-1800s scattered German brewing methods — and
the tradition of lagers, which ferment slower and at colder
temperatures than ales — to Texas and the nation.
When the Germans arrived in Texas, they found no beer to their
liking and began making their own, said Jeff Holt, a home brewer in
Fredericksburg who has researched the history of Texas beer for his
Web site Texasbreweries.com.
"You can sort of follow the German population through the
breweries," Holt said.
Census records of German settlers in Texas show that few were
listed as brewers when they first arrived. But 10 years later,
stonemasons, shoemakers and farmers began to show up on the books as
brewers.
There is some evidence that Julius Rennert, a shoemaker who was
among New Braunfels' first settlers, built his brewery on the banks
of the Comal River about the same time as Menger — perhaps as early
as 1847. Carol Stein, who owns a house on the site, said a few
crocks and bottles remained on the basement's flagstone floor.
As Rennert's trade grew, other breweries popped up in New
Braunfels in the 1850s and 1860s operated by John Schneider, Richard
and August Weinert, Charles Dambmann, Karl Geunther and Mathias
Esser.
Little is known about any of these breweries, said John
Rightmire, a collector of bottles and brewing memorabilia in New
Braunfels. Thanks to violence in saloons, more is known about
drinking establishments from the newspapers than about the
breweries.
"People get murdered in saloons," Rightmire said. "There's been
trouble associated with alcohol since an hour after it was invented,
but not many stories about breweries survived."
In Castroville, Louis Huth may have operated a brewery in the
general store of George Haass as long ago as the late 1840s,
according to Holt's research. Huth moved to San Antonio in 1863.
In Fredericksburg, Frederick Probst began brewing around 1857 and
another brewery started in the basement of the Nimitz Hotel about
1860.
Many breweries disappeared during the Civil War, when ingredients
such as hops were harder to come by because of Union blockades.
Rightmire said Dambmann's brewing equipment was confiscated in 1863
to make saltpeter in Landa Park for gunpowder used in the Civil War.
But Menger's Western Brewery, with Charles Degen as brewer,
thrived until Menger's death in 1878. The beer, fermented and stored
in cold tunnels below what is now the much-expanded Menger Hotel,
sold for 50 cents a gallon.
Degen, whose fame had grown throughout the Southwest as thirsty
travelers sampled his wares at the Menger Hotel, started his own
brewery on Blum Street in 1879. Shortly after it opened it was
Texas' largest brewery and operated until 1915.
By the mid-1870s, there were more than a dozen breweries
operating in San Antonio and surrounding Hill Country towns. But few
survived beyond the death of the founding brewer, and more breweries
were destined to fall as the area was linked to the goods of the
nation by more than the slow freight wagons.
Beer by rail
In 1881, the International Great Northern Railroad, which
later became the Missouri Pacific, linked San Antonio and Austin.
The railroad helped create large brewing companies such as
Anheuser-Busch, Miller, Pabst, Stroh and Schlitz.
Julius Rennert, like many brewers of the time, felt the pressure
of the railroad. By the time the rail link was complete, he became
one of Texas' first distributors of beer shipped from the
Anheuser-Busch breweries in St. Louis. Rennert eventually stopped
selling his local beer altogether.
Adolphus Busch already had made inroads with the brewers of the
area, and his company was probably the first beer on the trains to
South Texas, said Char Miller, chairman of Trinity University's
history department.
With the train came other goods, and an economic boom followed.
More people meant more beer was needed.
But the rail also meant that local breweries willing to make the
investment also could send their beer off to other cities. The
precursors to the Lone Star and Pearl breweries were born.
Busch started the Lone Star Brewing Co. in 1884. Anheuser-Busch
bought the Alamo Brewing Co. in 1895 and merged it with Lone Star.
The Lone Star building Busch had built for the brewery on Jones
Avenue in 1904 still stands as the San Antonio Museum of Art.
As Lone Star and Alamo Brewing grew, a group of citizens formed
the San Antonio Brewing Association and purchased the plant on the
site of what later became the Pearl Brewery. Otto Koehler became its
first manager, introducing Pearl beer in 1886. The brewery expanded
and was among the largest breweries in Texas by 1916.
The dry years
Degen brewed on Blum Street almost until his death in 1912,
missing the beginning of Prohibition — and never getting a chance to
carry out his plan for such an eventuality.
"If Prohibition comes, Germans in this state will have to form a
trust and drink up all the water," Degen was reported to have said.
Prohibition came to Texas in 1918 and became national policy in
1920. It meant the death of many breweries, but some managed to stay
in business by other means until the ban was lifted in 1933.
Koehler's wife, Emma, took over as CEO of the San Antonio Brewing
Association after her husband died in 1914. She is credited with
rescuing the company during Prohibition, taking advantage of the
plant's capabilities to make ice, run a creamery and bottle soft
drinks.
One minute past midnight on Sept. 15, 1933, the company was ready
for the revelry that marked the end of the Prohibition era.
Twenty-five boxcars and more than 100 trucks left the brewery
grounds "down a street lined with cheering supporters," the company
history recounts.
The New Braunfels Brewing Co., now the site of the New Braunfels
Smokehouse meat processing plant, had tried to hold on to life
during Prohibition making Busto beer. Signs proclaimed to consumers:
"There is no beer near here, but there is near beer here."
But federal agents shut down the brewery in 1925 when they
discovered the "near beer" had too much alcohol in it. The brewery
didn't live to see Prohibition's repeal.
Modern industry
The success of Pearl beer continued and the company name officially
was changed to Pearl Brewing Co. in 1952. In 1961, the firm
bought the then-well-known Goetz Brewing Co. of St. Joseph,
Mo., and began making Country Club Malt Liquor and the low-alcohol
Goetz Pale Near Beer.
Further industry consolidation boosted San Antonio operations
with more beers, the opening of an aluminum can recycling center
and a can manufacturing plant.
Pabst Brewing acquired Pearl in 1985. Pabst eventually shut down
its famous Milwaukee plant and moved its corporate headquarters to
San Antonio.
The Lone Star Brewery reopened after Prohibition as Champion
Brewing Co. at a new plant making Sabinas beer, which later became
Champion beer.
It wasn't until 1940 that brewer Peter Kreil from Munich created
the formula for the first beer to actually be called Lone Star beer.
In 1949, under the leadership of Harry Jersig, Lone Star went
public. By 1960, the brewery had 651 employees and by 1965, annual
sales exceeded 1 million barrels.
Olympia Brewing Co. of Washington bought Lone Star in 1976, and
it changed hands again in 1983 when Wisconsin's G. Heileman bought
Olympia.
Detroit-based Stroh then bought Heileman and closed the San
Antonio brewery in 1996, signaling the end of San Antonio as a major
brewing town. Pabst bought most of the Stroh brands, including Lone
Star, in 1999 and began brewing Lone Star at the Pearl plant to
great fanfare.
A year later, Pabst's holding company, S&P Co. of California,
decided to shut down the Pearl plant, laying off more than 300
workers.
The new generation
San Antonio is still the headquarters of Pabst, the fourth
largest brewing company in the country, but the manufacturing jobs
are gone. Only administrative offices remain. All the breweries have
been sold and the giant Miller Brewing Co. makes the dozens of
Pabst-owned beer brands under contract.
San Antonio also is home to the Gambrinus Co., importer of
Mexican beers such as Corona and Negra Modelo as well as Canadian
Moosehead lager. Gambrinus owns the now-famous Spoetzel Brewery in
Shiner and Pete's Brewing Co. Pete's beers are contract-brewed by
Miller.
Microbreweries such as Frio Brewing Co. and the Yellow Rose
Brewing Co. have come and gone in the last decade. Regionally, only
Real Ale Brewing Co. in Blanco remains. It's building a larger plant
to keep up with demand from Austin and San Antonio.
But brewpubs with beer brewed and served on site are keeping a
150-year-old South Texas tradition alive at places like Blue Star
Brewing Co. in San Antonio, Faust Brewing Co. in New Braunfels,
Fredericksburg Brewing Co. in its namesake town and the new Dodging
Duck Brewhaus in Boerne.
The Pearl Brewery still stands as a tribute to the once great
brewing industry, though the brewing equipment will be sold off in
January by new owners Silver Ventures.
San Antonio-based Silver Ventures will transform the Pearl plant
on the banks of the San Antonio River, but exact plans for the
property have not been revealed.
Preserving the history of Pearl will be a key to the development,
Silver Ventures Managing Director Ken Halliday said, because "so
much of the brewery is the story of San Antonio."
tpoling@express-news.net
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