Gender: Female
Status : Single
Nationality : Thai
Height : 165 cms.
Weight : 52 kgs.
Address : Bangkok 10600
E-mail : hongnapa_is@yahoo.com
www. : www.oocities.org/hitsarapatanapong
Career objective
To seek a challenging job in a competitive company where my knowledge and ability can be exploited to yield the optimum benefit to the organization.
Experience
Dec 2003 - Present Effem Thailand Inc.
Bangkok
National Promotion Specialist (Petcare)
- Report directly to Thailand Petcare Manager, within Franchise Marketing Department.
- Responsible for supporting the Market Activity team for Peninsular Asia region in building enduring Brands and gaining category leadership in Thailand market by developing promotional activities that fit within the Brands' framework and strategy. The current company’s brand portfolio for petcare category are PEDIGREE, WHISKAS, KITEKAT, CESAR, CATSAN, ADVANCE, SHEEBA.
- To ensure effective/efficient in-market implementation to optimize company brand's presence at the point of purchase and is being responsible for the execution and post evaluation of the promotional campaigns.
- To focus to Petcare category and will help support the Confectionery Brands' team from to time basis. And the current company’s brand portfolio for confectionery are M&M, MARS, MALTEASERS, etc.
- Design and implement consumer driven promotional activities, that fit within the Brands' framework and strategy, and ensure our success is built on consumer pull-through not promotional push-through the trade channels, in order to generate incremental sales by stimulating top-of mind interest in the brands.
- Work closely with Petcare and Confectionery Brand leaders in gathering and analyzing competitors' marketing activities, other relevant market data and recommend appropriate actions
- Ensure with the Petcare Brand Team that the right promotional activities are in place and developed to support the business growth plan.
- Work closely with Trade Development, Channel Manager, Sales, Factories, external agencies and all divisions in the business to implement petcare promotional activities and support with consumer communication materials development.
- To manage the promotions budget and ensure minimized inventory cost .
- To monitor the cost and effect of each single promotion rigorously and frequently monitor with the post evaluation report.
Feb 2002-Nov 2003 Thai Pure Drinks Co.,Ltd.
Bangkok
Channel Activation Manager (Youth&Education Channel)
- Report directly to Group Channel Activation Manager, within Trade Marketing Department.
- Act as the "tactical link" between the Strategic Channel Plan and Execution.
- To communicate/ support/ lead/ facilitate/ manager the implementation of the operational marketing elements that are incorporated in the plan.
- Translate the Channel strategies, into tactical operational marketing plan.
- Accountable for activating the Operational Marketing elements within the Channel, controlling assigned marketing budget to align with target.
- To manage/ oversees/ coordinates outside "Third Party" operators responsible for in field collateral material execution.
- In conjunction with the Channel Marketing, Brand team, Field personal to determine trade programs and incentive to drive volume.
- Responsible for Channel Plan Activation, Project Management, Marketing standards, Trade Programs & In Market Activation, Process Improvement.
2001-Feb 2002 Thai Pure Drinks Co.,Ltd. Bangkok
Assistant to Immediate Consumption Director (Expatriate)
- Report directly to Immediate Consumption Director.
- Generating idea and making programs for many corporate level projects.
- Visiting various market, both Bangkok and Up-country to seek for new opportunities and identify problems for solving.
- Analyzing how to develop FMCG marketing, consumers, customers, channels.
- Managing assets usage which include coolers, fountains and vending machines.
- Tracking data in order to transform into workable information.
- Developing various marketing & sales-aided tools.
- Coordinating tasks among departments which are Channel Marketing, Channel Activation, External Affairs, Brand Management, etc.
- Being Marketing Service provider in handling many local marketing activities.
- Assisting Director in presentation, translation, report preparation, etc.
1999-2001 Thai Pure Drinks Co.,Ltd. Bangkok
Business Development Manager
- Report directly to Group Business Development Manager.
- Responsible for a specific assignment of key local customers usually based on a geographic area as well as growing the assigned customer base.
- Responsible for the retention and growth of the cold drink customer base.
- Responsible for building business relationships with all assigned customers.
- Responsible for maintaining all necessary files including customer master and asset master file.
- Responsible for assisting in the maintenance of predefined service levels to cold drink customers.
- Responsible for taking all necessary actions, including feedback to the company, to ensure that the customer receives service in a reliable, responsive and value added, convenient fashion.
- Responsible for growing the business with each assigned customer by ensuring proper service levels, providing the proper type and size of vendor, and managing brand and categories within the cold drink equipment within the assigned account.
- Responsible for the control, utilization and maximum throughput of all cold drink equipment assets in the manager's assigned area.
- Responsible for the execution of the company's portfolio management program, ensuring that assets being deployed in those areas that will yield the maximum financial returns.
- Responsible for the reporting and achievement of Key Business Indicators with which to measure progress productivity of the Business Development Manager.
- Responsible for execution of cold drink sales and marketing promotions and programs for his assigned customers.
- Responsible maintaining the cleanliness and appearance of all coolers and cold drink equipment as well as maintaining all cold drink merchandising standards.
1998-1999 Velosi Thai Co.,Ltd. Bangkok
Administration Officer
- Handling various kinds of documents especially marketing-related documents.
- Arranging Sales route and documents.
- Preparing information for making marketing plan.
- Improving the data-collecting system by using database.
- Correspondence
Training
9/12/1998 Velosi Thai Co.,Ltd.
Database Management
29/9/1999 - 2/10/1999 Thai Pure Drinks Co.,Ltd.
Business Development Manager Training by NHCG
17/2/2000 Thai Pure Drinks Co.,Ltd.
Margin Minder Training Program
4/9/2000 Thai Pure Drinks Co.,Ltd.
Customer Management on ISSCOM standard (Information Sharing and Standardization Committee)
9/10/2000 - 11/10/2000 Thai Pure Drinks Co.,Ltd.
Restaurant Analysis Profit Strategy (RAPS) Training
18/10/2000 Thai Pure Drinks Co.,Ltd.
Lotus Notes, R.5
15/11/2000 Thai Pure Drinks Co.,Ltd.
Maximizing Customer Contact Skills.
Education
1999-2001 Ramkamhaeng University Bangkok
- M.B.A., Business Administration
- Majoring Financing
- GPA of 3.30
1995-1998 Assumption University Bangkok
- B.A., Business Administration
- Majoring Marketing
- GPA of 2.78
1993-1994 Assumption Commercial College Bangkok
- 1st year Vocational Certificate
- GPA of 3.60
Interests
Exercising, art drawing, gardening, reading, computers, internet.
Tips
- Good command of English language
- Thai typing with 45 words and English typing with 60 words per minute.
- Computer literate (Microsoft Office, Internet, Pascal, Lotus Notes)
- Internet, Web development (using Dreamweaver Program)
- Graphic Design (Illustrator, Photoshop, Pagemaker - certified from NetDesign Center Institution)
- Driving (with license)
- Correspondence
