Technical Criteria for Airlines Website Evaluation
Technical Aspect Evaluations: Technical Aspects / User Friendliness / Information Currency / First Look / Content Presentation / Site Attractiveness / Legal Compliance
AC: |
Air
Canada |
AF: |
Air
France |
BA: |
British
Airways |
CI: |
China
Airlines |
CX: |
Cathay
Pacific |
EK: |
Emirates
Airlines |
JL: |
Japan
Airlines |
KE: |
Korean
Airlines |
QF: |
Qantas
Airlines |
SQ: |
Singapore
Airlines |
TG: |
Thai
Airways |
UA: |
United
Airlines |
VS: |
Virgin
Atlantic Airways |
|
|
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Rating Scale: |
1
= Very Poor |
2
= Poor |
3
= Fair |
4
= Good |
5
= Excellent |
Criteria | Rating | ||||||||||||
Technical Aspects |
|
AF |
BA |
CI |
CX |
EK |
JL |
KE |
QF |
SQ |
TG |
UA |
VS |
Link check |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
1 |
5 |
5 |
HTML check |
4 |
5 |
3 |
5 |
1 |
5 |
5 |
1 |
1 |
5 |
2 |
2 |
3 |
Browser compatibility |
3 |
4 |
1 |
4 |
2 |
4 |
3 |
2 |
2 |
5 |
1 |
2 |
1 |
Load time |
5 |
4 |
3 |
4 |
3 |
1 |
4 |
4 |
4 |
5 |
3 |
4 |
3 |
Spell check |
2 |
5 |
4 |
2 |
3 |
5 |
3 |
5 |
5 |
5 |
4 |
4 |
4 |
|
|
|
|
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|
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|
|
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|
||
User Friendliness |
|
AF |
BA |
CI |
CX |
EK |
JL |
KE |
QF |
SQ |
TG |
UA |
VS |
Ease of Navigation |
|
|
|
|
|
|
|
|
|
|
|
|
|
Clear and effective navigation tools on each page |
4 |
3 |
4 |
3 |
4 |
4 |
4 |
4 |
4 |
4 |
4 |
4 |
3 |
Home button available from all pages |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
Availability of a site map or index |
4 |
4 |
5 |
4 |
5 |
5 |
5 |
5 |
5 |
5 |
1 |
5 |
5 |
Availability of a search engine for website content |
1 |
2 |
2 |
3 |
4 |
5 |
1 |
5 |
3 |
5 |
3 |
5 |
3 |
Availability of non-frames option for frames pages |
0 |
3 |
0 |
3 |
4 |
0 |
5 |
0 |
2 |
5 |
4 |
4 |
0 |
Links to required plug-ins provided |
0 |
2 |
0 |
2 |
4 |
0 |
5 |
3 |
5 |
3 |
4 |
4 |
3 |
Availability of non-graphics version for older PCs |
0 |
2 |
0 |
3 |
4 |
0 |
0 |
0 |
0 |
0 |
0 |
4 |
0 |
Links to other useful websites are provided |
3 |
|
2 |
3 |
4 |
0 |
5 |
5 |
4 |
5 |
4 |
4 |
2 |
Ease of Contact |
|
|
|
|
|
|
|
|
|
|
|
|
|
Direct e-mail contact clearly available |
5 |
3 |
1 |
2 |
4 |
5 |
5 |
4 |
4 |
4 |
4 |
4 |
3 |
Mailing address clearly available |
4 |
2 |
0 |
2 |
4 |
1 |
2 |
4 |
4 |
4 |
4 |
4 |
2 |
Telephone number clearly available |
4 |
5 |
0 |
5 |
4 |
1 |
2 |
4 |
4 |
4 |
4 |
4 |
3 |
Fax number clearly available |
4 |
5 |
0 |
2 |
4 |
1 |
0 |
4 |
3 |
4 |
4 |
1 |
3 |
|
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Information
Currency |
|
AF |
BA |
CI |
CX |
EK |
JL |
KE |
QF |
SQ |
TG |
UA |
VS |
Latest revision date is provided. Date last revised ___ |
3 |
0 |
1 |
0 |
0 |
2 |
0 |
0 |
0 |
5 |
2 |
|
0 |
Latest revision date is appropriate to material |
3 |
0 |
|
0 |
0 |
2 |
0 |
0 |
0 |
|
2 |
0 |
0 |
Content is updated frequently |
4 |
1 |
4 |
1 |
0 |
2 |
4 |
4 |
0 |
|
2 |
0 |
3 |
Links to other sites are current and working properly |
4 |
2 |
4 |
1 |
5 |
2 |
5 |
4 |
5 |
|
3 |
5 |
4 |
|
|
|
|
|
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First
Look |
|
AF |
BA |
CI |
CX |
EK |
JL |
KE |
QF |
SQ |
TG |
UA |
VS |
User is able to quickly determine the basic content of the site |
5 |
1 |
3 |
3 |
4 |
4 |
4 |
4 |
5 |
5 |
4 |
4 |
3 |
User is able to determine the intended audience of the site |
4 |
1 |
3 |
1 |
4 |
4 |
|
4 |
5 |
|
4 |
4 |
5 |
|
|
|
|
|
|
|
|
|
|
|
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||
Content
Presentation |
|
AF |
BA |
CI |
CX |
EK |
JL |
KE |
QF |
SQ |
TG |
UA |
VS |
Sufficient information to make the site worth visiting |
4 |
|
4 |
3 |
4 |
3 |
5 |
3 |
5 |
5 |
4 |
4 |
4 |
Clearly labeled and organized information |
4 |
|
4 |
3 |
4 |
3 |
3 |
3 |
5 |
5 |
4 |
4 |
|
Consistent basic format usage throughout site |
4 |
|
4 |
3 |
4 |
4 |
4 |
3 |
5 |
5 |
3 |
4 |
4 |
Information is easy to find (no more than 3 clicks) |
4 |
|
4 |
2 |
4 |
3 |
5 |
3 |
4 |
5 |
3 |
4 |
4 |
Lists of links are well organized and easy to use |
4 |
|
5 |
3 |
4 |
4 |
4 |
|
4 |
5 |
4 |
4 |
4 |
The information in the site is easy to understand |
5 |
|
3 |
3 |
4 |
4 |
|
|
5 |
5 |
4 |
|
4 |
|
|
|
|
|
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Site Attractiveness |
|
AF |
BA |
CI |
CX |
EK |
JL |
KE |
QF |
SQ |
TG |
UA |
VS |
Clear and readable text |
3 |
4 |
4 |
4 |
4 |
4 |
3 |
5 |
5 |
4 |
3 |
3 |
3 |
Clean and uncluttered pages |
2 |
4 |
4 |
4 |
4 |
4 |
2 |
5 |
5 |
4 |
4 |
3 |
3 |
Sufficient contrast between background and text |
3 |
3 |
3 |
3 |
5 |
4 |
3 |
5 |
5 |
4 |
4 |
3 |
3 |
Effective and aesthetically appealing backgrounds |
2 |
2 |
3 |
2 |
5 |
3 |
2 |
4 |
4 |
4 |
3 |
3 |
3 |
Availability of pictures to reinforce text content |
2 |
2 |
3 |
2 |
5 |
4 |
2 |
4 |
4 |
3 |
3 |
2 |
2 |
Other images used to improve aesthetics of the site |
2 |
2 |
2 |
2 |
5 |
4 |
3 |
4 |
4 |
3 |
3 |
2 |
2 |
Use of color to improve the visual appeal of the site |
2 |
2 |
2 |
2 |
5 |
4 |
2 |
4 |
4 |
3 |
3 |
2 |
2 |
Too long scrolling pages |
4 |
4 |
4 |
3 |
1 |
5 |
4 |
4 |
5 |
5 |
4 |
3 |
3 |
Overall appeal of site |
2 |
3 |
3 |
3 |
5 |
4 |
2 |
4 |
4 |
4 |
3 |
3 |
3 |
Effective use of web page space | 4 | 3 | 4 | 2 | 4 | 4 | 4 | 5 | 5 | 4 | 4 | 3 | 3 |
¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ||
Legal Compliance |
|
AF |
BA |
CI |
CX |
EK |
JL |
KE |
QF |
SQ |
TG |
UA |
VS |
Copyright disclaimers | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
Trademark prominently displayed | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
Site usage terms | 5 | 0 | 5 | 0 | 5 | 4 | 0 | 5 | 5 | 5 | 4 | 5 | 5 |
Privacy policy | 5 | 0 | 5 | 0 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | ¡@ | back to top | |
Total score | 147 | 118 | 125 | 117 | 164 | 143 | 143 | 159 | 168 | 191 | 144 | 149 | 114 |