Technical Criteria for Airlines Website Evaluation

  

Technical Aspect Evaluations: Technical Aspects / User Friendliness / Information Currency / First Look / Content Presentation / Site Attractiveness / Legal Compliance

  

AC:

Air Canada

AF:

Air France

BA:

British Airways

CI:

China Airlines

CX:

Cathay Pacific

EK:

Emirates Airlines

JL:

Japan Airlines

KE:

Korean Airlines

QF:

Qantas Airlines

SQ:

Singapore Airlines

TG:

Thai Airways

UA:

United Airlines

VS:

Virgin Atlantic Airways  

 

 

 

 

 

   

Rating Scale:

1 = Very Poor

2 = Poor

3 = Fair

4 = Good

5 = Excellent

  

Criteria Rating
Technical Aspects

AC

AF

BA

CI

CX

EK

JL

KE

QF

SQ

TG

UA

VS

Link check

5

5

5

5

5

5

5

5

5

5

1

5

5

HTML check

4

5

3

5

1

5

5

1

1

5

2

2

3

Browser compatibility

3

4

1

4

2

4

3

2

2

5

1

2

1

Load time

5

4

3

4

3

1

4

4

4

5

3

4

3

Spell check

2

5

4

2

3

5

3

5

5

5

4

4

4

 

 

 

 

 

 

 

 

 

 

 

 

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User Friendliness

AC

AF

BA

CI

CX

EK

JL

KE

QF

SQ

TG

UA

VS

Ease of Navigation

 

 

 

 

 

 

 

 

 

 

 

 

 

Clear and effective navigation tools on each page

4

3

4

3

4

4

4

4

4

4

4

4

3

Home button available from all pages

5

5

5

5

5

5

5

5

5

5

5

5

5

Availability of a site map or index

4

4

5

4

5

5

5

5

5

5

1

5

5

Availability of a search engine for website content

1

2

2

3

4

5

1

5

3

5

3

5

3

Availability of non-frames option for frames pages

0

3

0

3

4

0

5

0

2

5

4

4

0

Links to required plug-ins provided

0

2

0

2

4

0

5

3

5

3

4

4

3

Availability of non-graphics version for older PCs

0

2

0

3

4

0

0

0

0

0

0

4

0

Links to other useful websites are provided

3

2

2

3

4

0

5

5

4

5

4

4

2

Ease of Contact

 

 

 

 

 

 

 

 

 

 

 

 

 

Direct e-mail contact clearly available

5

3

1

2

4

5

5

4

4

4

4

4

3

Mailing address clearly available

4

2

0

2

4

1

2

4

4

4

4

4

2

Telephone number clearly available

4

5

0

5

4

1

2

4

4

4

4

4

3

Fax number clearly available

4

5

0

2

4

1

0

4

3

4

4

1

3

 

 

 

 

 

 

 

 

 

 

 

 

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Information Currency

AC

AF

BA

CI

CX

EK

JL

KE

QF

SQ

TG

UA

VS

Latest revision date is provided. Date last revised ___

3

0

1

0

0

2

0

0

0

 5

2

0

0

Latest revision date is appropriate to material

3

0

0

0

0

2

0

0

0

  5

2

0

0

Content is updated frequently

4

1

4

1

0

2

4

4

0

  5

2

0

3

Links to other sites are current and working properly

4

2

4

1

5

2

5

4

5

  5

3

5

4

 

 

 

 

 

 

 

 

 

 

 

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First Look

AC

AF

BA

CI

CX

EK

JL

KE

QF

SQ

TG

UA

VS

User is able to quickly determine the basic content of the site

5

1

3

3

4

4

4

4

5

5

4

4

3

User is able to determine the intended audience of the site

4

1

3

1

4

4

4

4

5

5

4

4

5

 

 

 

 

 

 

 

 

 

 

 

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Content Presentation

AC

AF

BA

CI

CX

EK

JL

KE

QF

SQ

TG

UA

VS

Sufficient information to make the site worth visiting

4

2

4

3

4

3

5

3

5

5

4

4

4

Clearly labeled and organized information

4

1

4

3

4

3

3

3

5

5

4

4

4

Consistent basic format usage throughout site

4

2

4

3

4

4

4

3

5

5

3

4

4

Information is easy to find (no more than 3 clicks)

4

2

4

2

4

3

5

3

4

5

3

4

4

Lists of links are well organized and easy to use

4

3

5

3

4

4

4

4

4

5

4

4

4

The information in the site is easy to understand

5

3

3

3

4

4

4

3

5

5

4

4

4

 

 

 

 

 

 

 

 

 

 

 

 

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Site Attractiveness

AC

AF

BA

CI

CX

EK

JL

KE

QF

SQ

TG

UA

VS

Clear and readable text

3

4

4

4

4

4

3

5

5

4

3

3

3

Clean and uncluttered pages

2

4

4

4

4

4

2

5

5

4

4

3

3

Sufficient contrast between background and text

3

3

3

3

5

4

3

5

5

4

4

3

3

Effective and aesthetically appealing backgrounds

2

2

3

2

5

3

2

4

4

4

3

3

3

Availability of pictures to reinforce text content

2

2

3

2

5

4

2

4

4

3

3

2

2

Other images used to improve aesthetics of the site

2

2

2

2

5

4

3

4

4

3

3

2

2

Use of color to improve the visual appeal of the site

2

2

2

2

5

4

2

4

4

3

3

2

2

Too long scrolling pages

4

4

4

3

1

5

4

4

5

5

4

3

3

Overall appeal of site

2

3

3

3

5

4

2

4

4

4

3

3

3

Effective use of web page space 4 3 4 2 4 4 4 5 5 4 4 3 3
¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@

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Legal Compliance

AC

AF

BA

CI

CX

EK

JL

KE

QF

SQ

TG

UA

VS

Copyright disclaimers 5 5 4 5 5 5 5 5 5 5 5 5 5
Trademark prominently displayed 5 5 5 5 5 5 5 5 5 5 5 5 5
Site usage terms 5 0 5 0 5 4 0 5 5 5 4 5 5
Privacy policy 5 0 5 0 5 5 5 5 5 5 5 5 5
¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ ¡@ back to top
Total score 147 118 125 117 164 143 143 159 168 191 144 149 114