The same can be said of any given business or people in any profession, there is no something called "take it for granted" in long term, nor absolute return or perpetual profitability, the term "profit" is just the temporary competitive advantage upon the rivals, it won't last forever, once it is the sign that there is no more profit, it is too late to retrieve. Controlling the business is not an easy going task as one perceived, in order to prosper, the following activities must not be ignored:

1. Formulate a sound vision or mission statement.
2. Evaluate the internal and external environments.
3. Formulate the feasible strategies that best suit to the environment and acceptable to the stakeholders.
4. Break down the goals into quantitative objectives and business plans in order to achieve.
5. Set up an organisational structure that suit the given strategies and prepare comprehensive operational plans, company policies, internal control structure to minimize any errors or irregularities and maintain the healthy motivating culture with substantially senior management support.
6. During the operation, highlight any environmental change that would materially affect the business and should under proper discussion with all aspects of management to determine whether to adapt the change and revise the original business plans if necessary.
7. Periodically report the operational results under financial and non-financial indicators to management and highlight any non value-added or non performing activities to seek corrective actions.
8. Comply with regulatory codes and practices as far as possible to avoid unnecessary fines and reprimands that harm reputation.

This list provides the broad idea how to run a business and inevitably it's far from completeness, as there are the implication of information technology, customer relationship management and value based management should be considered in their own merits and not list in here.

In 21 century, the path of change is stunning. The principal drive of the change is caused by the rapid change of information technology which is embracing everyone, no exception. What is the horse power of a processor in two years ago ? The growth of Internet and information technology is too rapid that creates both opportunities and threats to everyone, honestly, opportunities for the people adapt to it and manipulate for his own sake, threats for the people recklessly ignore it and not realise its importance and potential. In order to survive, the corporations desperately merge and acquire each other in order to keep abreast the path of change to gain the competitive advantage and to cut cost, or, to extinct if not doing so. As an accountant, though live in a small city called Hong Kong, we are well versed with business world, should not undermine this implication. Therefore, I create this web page for two purposes:

1. To let the accountants can share, communicate and keep up-to-date information
2. To advise the public

Alan K. Y. Kong
Founder
28 January 2001