Color Additive 

Why Are Color Additives Used in Foods? 

  • To offset color loss due to exposure to light, air, extremes of temperature, moisture and storage conditions. 
  • To correct natural variations in color. Off-colored foods are often incorrectly associated with poor quality. For example , some oranges are often sprayed with Citrus Red No. 2 to correct the natural orangy-brown or the patches of green color of their peels. However, masking poor quality, is an unacceptable use of colors. 
  • To strengthen colors that occur naturally but at levels weaker than those usually associated with a given food. 
  • To provide a color identity to foods that would otherwise be colorless. For example, red colors provide a pleasant identity to strawberry ice cream while lime sherbet is known by its bright green color. 
  • To provide a colorful appearance to certain "fun foods". For example, many candies and holiday treats are colored to create a festive appearance. 
  • To protect flavors and vitamins that may be affected by sunlight during storage. 
  • To provide an appealing variety of healthy and nutritious foods that meet consumers' demands.