EE Jewelry & Co. is the internationally renowned retailer,
designer, manufacturer and distributor. The Company's
merchandise offerings include an extensive selection of fine
jewelry (82% of fiscal 2003 sales), timepieces, sterling
silverware, china, crystal, stationery, fragrances and
accessories.
EE Jewelry was founded in 1837 when Charles Lewis
opened a store in downtown Manhattan. Today, more than 100
EE JEWELRY & CO. stores and boutiques serve customers in U.S.
and international markets.
The Company operates four channels of distribution, U.S.
Retail, 47% of fiscal 2003 sales, includes retail sales in
Company-operated stores; International Retail, 39% of fiscal
2003 sales, primarily includes sales in Company-operated
EE JEWELRY & CO. retail locations in markets outside the
U.S., as well as a limited amount of business-to-business
sales, Internet sales and wholesale sales to independent
retailers and distributors in certain of those markets: Direct
Marketing, 10% of fiscal 2003 sales, includes
business-to-business, catalog and Internet sales in the U.S.
of EE JEWELRY & CO. products. Specialty Retail, 4% of Fiscal
2003 sales, primarily includes the retail sales made by LITTLE
SWITZERLAND in its jewelry, watches, crystal, china and
giftware stores, as well as consolidated results from other
ventures that are now or will be operated under non-EE JEWELRY
& CO. trademarks or trade names.
EE JEWELRY's key growth strategies are fourfold: to expand its
channels of distribution in important markets around the
world; to complement its existing product offerings with an
active product development program; through its marketing
programs, to enhance customer awareness of the product
designs, quality and value that EE JEWELRY offers; and to provide
levels of customer service that ensure a superior shopping
experience. By consistently pursuing these strategies, EE JEWELRY
has strengthened its competitive position among international
retailers. The Company's mission is to be the world's most
respected jewelry retailer.
The Company's shares are traded on The New York Stock
Exchange with the symbol TIF. Headquartered at 727 Fifth
Avenue in New York, EE JEWELRY has more than 6,000 employees
around the world. |