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10/31/99


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Table of Contents

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Develop “alliance strategies,” not “strategic alliances” . . .

Types of Alliances

Definition of “Alliance”

Alliance = a way to manage “incompleteness”

Fundamental Phases of Every Alliance

Alliance Success Factors: Survey Results

Alliance Failure Factors

Elements of an Alliance Strategy

Elements of an Alliance Strategy

A Single Alliance

An Alliance Portfolio

Traditional competition . . . firm versus firm

changes to . . .

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Airline Constellations, ca. 1998

RISC Constellations, ca. 1992

Definition of “Constellation”

Traditional Rivalry

Some Forms of Multi-partner Constellations

Some Goals of Multi-partner Constellations

Competitive Advantage in Collective Competition

Elements of an Alliance Strategy

Elements of an Alliance Strategy

Evolution of Internal Alliance Capability

Managing a Portfolio of Alliances

Ideal Functions of a “Collaborative Core”

Approaches to Developing a Collaborative Core

Steps to Building Your Collaborative Core

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Author: Ben Gomes-Casseres

Email: ben@alliancestrategy.com

Home Page: http://www.alliancestrategy.com/

Other information:
Copyright by Ben Gomes-Casseres 1999. Please do not copy without permission.