Meeting the Needs of Web Site Visitors
Reasons for Visiting
Businesses realize that every visitors to their Web sites is a potential customer. Thus, an important concern for businesses crafting a Web presence is the variation in important visitor characteristics. People who visit a Web site seldom arrive by accident; they are there for a reason. Every Web designers want to create a site that will be useful for everyone so they should analyze what those visitors arrive for. Here are some reasons:
Learning about products or services that the company offers
Buying the products or services that the company offers
Obtaining information about warranties or service and repair policies for products they have purchased
Obtaining general information about the company or organization
Obtaining financial information for making an investment or credit-granting decision
Identifying the people who manage the company or organization
Obtaining contact information for a person or department in the organization
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