Meeting the Needs of Web Site Visitors

Conveying an Integrated Image 

        To be successful in conveying an integrated image and offering information to potential customers, businesses should try to meet the goals below when creating their Web sites:

• Convey an integrated image of the organization

• Offer easily accessible facts about the organization

• Allow visitors to experience the site in different ways and at different levels

• Provide visitors with a meaningful, two-way (interactive) communication link with the organization

• Sustain visitor attention and encourage return visits

• Offer easily accessible information about products and services, and how to use them

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