How the Web is Different 

E-mail

        The firms should conduct market research to see what potential visitors might want to obtain from these Web sites and even consider what business infrastructure adjustments would be needed to service the site.

        For example, the firms should have an e-mail address link on their sites. Those firms that did include an e-mail link often should have sufficient, responsible workers for answering visitors' e-mail messages. Understanding how the Web is different from other presence-building media is one reason that so many businesses succeed their Web objectives.

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