How the Web is Different

Web's Interactive Nature

        Web designers and consultants should take firms to task for their inspired use of the Web's interactive nature. For instance, large corporations should encourage their employees to engage in unrestricted online dialog with the firm's customers, suppliers, and other stakeholders. This dialog would be in the spirit of the Internet and would help companies create more honest and real personalities as part of their Web presences. Firms should generate  a discussion session on the Web presence. This can let visitors have a chance to "sign" electronically to the site and leave comments on the Web.

        Therefore, large firms must acknowledge and use the Web's capability for two-way, meaningful communication with their customers. The use of this communication process is very essential for companies to communicate effectively through this channel and keep more customers eager to come visit the Web frequently compared with their competitors.

BACK