Marketing Analysis

Contents

1. Questionnaire Result Analysis

2. Customer Identification

3. Purchasing Reason

4. Customer Purchasing Trend

Questionnaire Result Analysis

We have summarized above questionnaire result and got below result.

Question 1-你的年齡介乎於:   女 男 15 以 下 0.0% 0.0% 15 - 18 2.6% 3.9% 19 - 23 34.2% 6.6% 24 - 28 7.9% 10.5% 29 - 35 11.8% 6.6% 36 - 42 2.6% 3.9% 42 以 上 6.6% 2.6% Totoal 65.8% 34.2% It is similar trend between the female & male except the 19-23 at age range. There are over 40% (female & male) in this range; We will consider our products design for this range consumer;

Question 3-你的職業是:   女 男 行政人員 1.7% 1.7% 專業人員(如:醫生, 律師) 1.7% 1.7% 學術界/教育界 0.0% 10.2% 電腦/工程 1.7% 5.1% 機械技術員 5.1% 6.8% 服務行業 3.4% 1.7% 文員 11.9% 5.1% 銷售/市埸部 3.4% 1.7% 貿易 5.1% 3.4% 高等學院學生 10.2% 3.4% 中/小學生 3.4% 0.0% 家庭工業 3.4% 0.0% 自僱 1.7% 0.0% 待業 3.4% 1.7% 已退休 0.0% 0.0% 其他 1.7% 0.0% Totoal 57.6% 42.4%

Question 4-平均每月收入介乎於:   女 男 $0-$5,000 13.3% 5.3% $5,001-$10,000 16.0% 12.0% $10,001-$15,000 9.3% 10.7% $15,001-$20,000 24.0% 2.7% >$20,000 2.7% 4.0% Totoal 65.3% 34.7% Expected that we can define which price (or local cost) suit for our product; However, the result is not clear for us to identify the product price; Therefore, we chose the range from $0~$15k represent to our target group;

Question 5-你曾買過那類家庭用品?   女 男 音響 2.6% 11.7% 一般電器 7.8% 14.3% 木製家庭用品 2.6% 0.0% 廚房用品 13.0% 1.3% 廁所用品 6.5% 1.3% 其他 33.8% 5.2% Totoal 66.2% 33.8% Actually, our product can be grouping to be electronic accessory; This Product Sale Trend can show me that our product sale prediction;

Question 6-是什麼原因吸引你購買?   女 男 外表吸引 14.3% 10.4% 價格便宜 15.6% 16.9% 附送禮品 26.0% 3.9% 剛剛出糧 2.6% 1.3% 其他 7.8% 1.3% Totoal 66.2% 33.8% According to this purchasing reasult, we will focus to our product function, shape & price;

Question 7-你滿意現時的家庭用品嗎?   女 男 滿意 22.4% 17.1% 不滿意 13.2% 9.2% OK 30.3% 7.9% Totoal 65.8% 34.2% Female & male also feel satisfied for they purchased products; That means the consumer should be well consideration before bought;

Question 8/9-你喜歡/ 認為家裹應該加插哪些用品呢?   女 男 本港製造的 6.6% 3.3% 海外製造的 21.1% 7.2% 名牌貴格的 5.9% 6.6% 別緻的 26.3% 6.6% 其他 7.2% 9.2% Totoal 67.1% 32.9% Consumer favor the interesting & cutie products. Especially female prefer foreign design/ products.

Question 10-你較著重/喜歡常用那些家庭用品呢?   女 男 廁所 7.8% 0.0% 床 28.6% 2.6% 音響 5.2% 16.9% 電腦 5.2% 13.0% 梳化 2.6% 0.0% 其他 16.9% 1.3% Totoal 66.2% 33.8% Female prefer the product install to the relaxing areas such as bedroom, toilet and sofa; Male used product in entertainment field;

Decision

Target customer:

• Office lady;
• Inexpensive;
• Related to electronic product;
• Free gifts (more function);
• Attractive shape & interesting;
• Comparable with foreign design;
• For relaxation;