A native New Yorker, Paul Simpson quickly established himself as local radio jock on Kiss and WBLS. After a sabbatical in Philadelphia working with Vincent Montana Jr and MFSB and the Trammps, he returned to the city and formed the Paul Simpson Connection. A deal was struck with Easy Street with 'Treat Her Sweeter' the resultant single. Issued in the spring of 1985 the song, with its rambling 'if you treat her sweeter it 'll be cheaper to keep her' chorus, won instant appeal and found a UK home via Virgin's Ten imprint. Simpson was also the guiding production force behind Serious Intention and their club smash You Don't Know (Oh-Oh-Oh) which featured the leading vocals of Anthony Malloy. Billed by many as the natural successor of the Philly classic, 'Love Is the Message', the track originally shipped in October 1984, but is was a full year until the 'Set It Off' styled remix exposed it to a wider audience.Written by Eden, (Deep Beats Easy Street compilation part II)
On Streetwise rds, Paul Simpson collaborated with Winston Jones