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Frankfurt is simultaneously Germany's financial capital and a longstanding
centre of anti-capitalist theory. Most famously, it gave the world the 'Frankfurt School' of Walter Benjamin, Theodor Adorno, Max Horkheimer et al: neo-Marxist thinkers who fled Nazism and landed up in Southern California,
where their eyes and ears were affronted by the kitsch outpoutings of
Hollywood's dream-factory. Today, the Frankfurt School is mostly remembered
for its snooty attitude towards popular culture, which it regarded as the 20th century's opiate-of-the-people, a soul-degrading inferior to High Modernism. Adorno in particular has achieved a dubious immortality in the Cultural Studies world, as an Aunt Sally figure ritually bashed by academics as a prequel to their semiotic readings of 'anti-hegemonic resistance' encoded in
Madonna videos and star trek.
There's no denying Adorno deserves derision for his infamously suspect
comments about the "eunuch-like sound" of jazz, whose secret message was "give up your masculinity, let yourself be castrated... and you will be accepted into a fraternity which shares the mystery of impotence with you". But in other respects Adorno's critique of pop culture's role as safety valve and social control is not so easily shrugged off. Witness his remarks on the swing-inspired frenzy of the 'jitterbug': "Their ecstasy is without content... It has convulsive aspects reminiscent of St Vitus' dance or the reflexes of mutilated animals." Adorno's verdict on jitterbuggers - "merely to be carried away by anything at all, to have something of their own, compensates for their impoverished and barren existence" - could easily be transposed to 90s rave culture, which - from Happy Hardcore to Gabba to Goa trance - is now as rigidly ritualised and conserative as Heavy Metal.
The Frankfurt-based label Mille Plateaux shares something of Adorno's oppositional attitude to mass culture. For label boss Achim Szepanski, Germany's rave industry - which dominates the pop mainstream - is so institutionalised and regulated it verges on the totalitarian. Adorno-style, he psychoanalyses Ecstasy culture as "a metonymic search for mother-substitutes - Ecstasy can be your new mommy". [...] -- Simon Reynolds