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The 20 Point Comparison

Not all network marketing systems are the same. There are, in fact, a very wide variety to choose from. There are thousands of distributors all around the world who have been educated to believe that their company is better than all of the rest. Lets face it, that's good marketing. Unfortunately good marketing involves creating dreams that the company cannot always provide. Only 15% of distributors are actually making a reasonable income. Many of the remainder have become disillusioned with the whole business. If you happen to be in this category, it may be that you were with the wrong company in the first place.

Very few network marketing companies are equipped to make large numbers of successful distributors. As far as I am concerned when my time, effort and money are involved there is only one smart option. Invest with best and reap the greatest rewards. Here lies the difficulty. How do you know if you are with the best? All of the companies claim to be the best. How do you decide? Well, there is a way. Below are 20 categories of differentiation between network marketing companies. If your company cannot pass all of the following tests then it is not the best. I personally compared over 15 of the best systems before signing with Usana. Does your system compare? Here are the tools you can use to find out.

1. Compensation: Is it binary, matrix or breakaway. Binary involves creating a downline that is deep rather than wide. It is commonly understood to be the most equitable system. Economically, it distributes more of the pie to more of the people with less effort required.

2. Product: Is this product the best in its category ie highest quality or cheapest price. Is there demand for this product. Is it affordable. Is there some proof of quality. Will you use it. Is it a luxury or is it a necessity. Will it sell itself or will you need to be a smooth talker?

3. Industry: Is the industry an expanding or declining industry. Who are the competitors. Have they saturated the market. Why not purchase this product at a supermarket or chemist. Is the industry regulated. Is it already a household name or is it growing rapidly?

4. International Scope: Is the company expanding internationally. Is it limited to a small area or does it have a worldwide market. Has it established a delivery system for this foreign market. Does the product have worldwide appeal?

5. Long Term Usage: Does the product create a want or a need. Does it promote long term usage or is it usually a one off purchase. Does the company promote long term customer relationships?

6. Management Structure: Are the senior management qualified. Do they have proven track records. Can they sustain growth. Are they respected in their industry. Do they hold professional degree's and/or Phd's. Have they had previous exposure to network marketing?

7. Age of Company: Has the company been in business for at least four years. Does it have a proven performance record. Has it already survived the initial trials that claim so many companies?

8. Disclosure: Is the company public or private. Public companies must share all important information with the public. Private companies do not. Is it governed by a legal watchdog. Does it go out of its way to update members. Is it telling the truth. Are you sure?

9. Security: Does the company have debt. Is it entrenched into the Asian countries with current currency problems. Are you sure of its long term survival. Remember, if the company goes under so do your commissions.

10. Commissions: Does it pay weekly. Are commissions in a strong currency. Does the company pay 2%, 5%, 10% or 20+% of their total sales. Are you getting the best deal?

11. Startup Costs: Be aware of high startup costs. Range is generally between $50 US and $400. Never spend more, always prefer to spend less. Remember, high startup costs (ie above $1000) are your first indication of an illegal scam. Don't get caught out.

12. Continual Monthly Cost: Again less is better. Average costs range a great deal. Under $100 US is good over $400 US is bad. Look out for contracted or required purchases. If you can't afford a month, you should be able to cancel your order for that month. Remember to always get value for you money. Don't pay excessive amounts or get ripped off. Don't pay for product you will never use.

13. Effort Required: Do you have to deliver the product. Is it required that you do more than just sponsor new people into the company. Are you required to maintain inventory. Are you required to store and/or deliver the product. If so, you are doing too much. Top of the line companies deal independently with each of their customers. It should not be a necessity for you to have to meet your downline.

14. Upline Support: Binary plans force your sponsor to put new distributors under you and not beside you. This promotes teamwork. If this isn't happening you will have to work harder. Each year you should receive significant assistance from people in your upline.

15. Rollover: Do unused points that you accumulate during a period after you have been paid, rollover to the next period. Do you lose unused points that you worked hard for. In some systems points that are lost go to your sponsor. Is your sponsor really on your side?

16. Prospecting Materials: Does this company have a wide range of high quality brochures, tapes, videos, samples etc. Does it have a website to provide additional information. Can people find as much as they want about the company. Will the company train you?

17. Continuity and Regulations: Are the rules and regulations fair and equitable. Can you transfer, sell or will your downline to another or does it stop when you do. Can you understand the rules or are they written in technical language. Do you know what you're signing?

18. Respectable: Is your company respectable. Does it involve hard selling, cold calling, door to door sales. Are you embarrassed to sell these products to your closest friends and family? Do you wish to become an Avon lady or would you rather remain inconspicuous?

19. Testimonials: Have many people given genuine testimonials as to the usefulness of the products. Are any of these people well recognised for their integrity. Do any of them have reputations to put on the line. Are they realistic. Don't be fooled by con-artists.

20. Awards: Has your company been recognised by an independent media source. Is this source traceable and respectable. Do they have a web site? Did the review involve more than 50 companies. Was yours number one? If not, then you are not on the winning team.

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