Hey
you! Put down your joint! This is another edition of the educational
– yet unethical – column dedicated to insightful – yet unoriginal –
commentary on the intellectual wasteland you no doubt inhabit. Back
by unpopular demand, the column now features new and improved
segment titles. Today's topic is the disappearance of the modern
attention span.
And now for a segment I'd like to call "Statistics and expert
analyses that will scare you!" I am joined by Dave Dufus Doe, the
Nobel Prize-winning surfer and expert on today's era of soundbites.
He notes that 35 percent of the people reading this article were not
a minute ago and that a minute from now 65 percent more people will
not be. Doe also presents evidence that today's soundbites are
getting shorter and shorter, creating shorter and shorter attention
spans, which contributes to the … hey, didn't I say put down the
chronic? It's for your own good. Based on the evidence, today's
quote of the day comes from Doe, who says "Soundbites suck!"
And now for the segment where I present you with an analogy, that
wonderful literary device that you failed to do on the SAT.
Magazines are to novels as pop ditties are to albums as Hi-C is to
chardonnay. The loss of attention spans means that superficial
entities (magazines, pop ditties, Hi-C) will come to dominate the
media and our cups.
To expand, here is a sub-segment entitled, "Music and why you
don't know jack about it!" Today's pop song is three to five minutes
long and contains a single emotion, usually juvenile and extreme.
The fact that the lyrics might be interesting doesn't change the
fact that the music itself merely sticks with a single sound that
gets pummeled into you ad nausea infinitum – which in Latin means
"Put down the Buddha!"
You may wonder why there are no pop songs longer than five
minutes. The answer is simple: the songs only deal with one emotion.
After all, can you sit through movies where only happiness is
portrayed? Do you eat meals of only fruit? To answer these, today's
official catchphrase is "Stop using rhetorical questions!"
Real artists can create larger, longer works based on the
official artistic principle of the day, "contrast." Shakespeare
follows seriousness with comic relief. Beethoven follows musical
violence with a catchy folk tune. Spielberg follows a bloody opening
scene with scenes in quiet fields. I could go on, but I've already
lost your attention.
The dwindling of attention spans means the loss of stories,
characters, narratives – anything that requires you to remember
something from the beginning to understand the end. That is why
people like spoilers: they don't need to watch for two hours in
order to figure out that Bruce Willis is actually a ghost or that Ed
Norton and Brad Pitt are both Tyler Durden. That's why people love
pop music: they don't have to worry about the music changing
emotions in the middle of a make-out session.
And now for the virtue of the day, "Depth." Though this word can
be used to describe you as a bottomless pit, I prefer to have it
mean "knowing a lot about a single thing."
For example, knowing that Karlheinz Stockhausen influenced the
Beatles' music and appears on the "Sergeant Peppers" album cover is
slightly more in-depth than saying, "Hey, didn't that Harrison guy
die or something?"
And now I end with the segment I call, "Duh!" Isn't your
attention span worth more than a lifetime of pot? Aren't you glad
I'm here to keep you educated? In your newfound genius, you now
reply, "Stop using rhetorical questions!"