Reader’s preconceived structure:

Remember always the audience for whom you are writing
-     If the readers are novices in the subject then you should be very careful about the structure of 
       your work, so that they can learn the structure of the knowledge itself.
-     If, however, the readers will already have some knowledge in the subject, then they will already 
      have formed their own structure for it. In this case they will consciously or subconsciously know 
      where they expect to find things. If your structure is different from theirs, enforcing it too strongly 
      will confuse them and put them off.
You may in this case have to resist a strong tendency to put across your own structure strongly and to the detriment of all others.
      If you have a single well-defined audience in mind, who will share a similar world view, then try 
      to write exactly for that world view rather than yours.
 


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