Born in Malta, de Bono was a Rhodes Scholar at Oxford, is an M.D. and Ph.D., and has held appointments at Oxford and Cambridge Universities, the University of London, and Harvard University. He has written over 60 books, and his work has been translated into over 35 languages.

About This Seminar:

Lateral Thinking™ is a dependable, systematic approach to creative thinking. It’s used as an igniter, striking the matches that lead to innovation… innovation in process, product and problem solving. It gives participants the tools they need to find profound solutions to stubborn problems and roadblocks that they encounter. Lateral Thinking™ provides unconventional techniques that help people escape from their usual patterns of thinking to produce enhanced results. The key is creativity. Innovation will never happen without creative ideas, processes, and thoughts.
 
Lateral Thinking™ is:

Seeking to solve problems by using unique methods

A process and willingness to look at things in a different way

Thinking that complements analytical and critical thinking

A fast, effective tool used to help individuals, teams, and companies solve tough problems and create new products, processes, and services

Who Should Attend

Who needs it? Not only senior management and R&D, but anyone who wants a disciplined approach (process) for innovation, idea generation, concept development, or a strategy to challenge the status quo.
 

You Will Learn

When you master Lateral Thinking™ techniques you will:

Attack problems with a higher quality & quantity of ideas to get immediate results

Increase your number of new and practical ideas dramatically

Challenge your organization’s current thinking constructively

Find and build on the concept behind one idea to create even more ideas

Spark your creativity on demand

Find alternative solutions

Turn problems into opportunities

Think creatively

Use alternatives to liberate and harness the creative energy of the organization

Gain contributions from everyone in the organization by using idea-generating tools that are productive and fun

Outline 

The Need for Creative Thinking

Recognize the limits of logical and critical thinking

Understand that creativity is a repeatable, transferable skill - one that can be learned, perfected, and summoned on demand

The Lateral Thinking™ Techniques

Alternatives: Use concepts to breed new ideas

Focus: Sharpen or change your focus to improve your creative efforts

Challenge: Break free from the limits of accepted ways of operating

Random Entry: Use unconnected input to open new lines of thinking

Provocation: Move from a provocative statement to useful ideas

Harvesting: Select the best of early ideas and shape them into usable approaches

The Formal Creative Session

Facilitate a creativity session

Harvest and treat the ideas

Cancellation Policy

Course fees are fully refundable if GENESIS EVENTS INDIA receives written notification of the cancellation by the 7th day before the course start date. GENESIS EVENTS INDIA will accept notification of cancellation via Courier or fax. Cancellations made less than 7 days before the course start date will be charged a 25% cancellation fee. If you fail to attend the course without giving notification to GENESIS EVENTS INDIA, the full course fee will be charged. A substitute may be sent in your place to avoid penalties.

These workshops are protected under the copyright Laws patented to Dr.De Bono therefore, only Original Course Material imported from USA is given to all participants and are conducted by Certified Master Trainer Dr.Sunil Gupta.