Process
The famous typographer/designer I
researched on is Paul Rand, who did designs for book covers,
children books, annual reports, and of all, corporate logos. I was
fascinated at his process of making logos, how he used his
'problem-solving' method to create an identity for a company where
functionality meets art. Using his designing process, I moves on to
create my own logo.
Week 1 & 2 - Began research on Paul Rand's background, contributions,
style, and designs. Obtain information from the school library and
websites.
Week 3 - Researches shown to tutor.
Asked to do more in-depth research on logo designs.
Research on Paul Rand
Week 4 - Researched on Rand's
Logo design process on NeXT and IBM. Research on effective logo
design. Asked to do a logo for something familiar, the NYP's SDN.
Research on Logo design
Week 5 - Began on the SDN logo process.
Worked out the font and shape of the logo.
Week 6 - Continuing logo process.
Worked out on the
colors.
Developing the SDN logo
Week 7 - Logo design finalized
and mounted. Presented in the Exhibition.
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