NEW YORK (CBS.MW) -- Shares of Dreyer's Grand
Ice Cream gained Thursday after the company reaffirmed its commitment
to its $2.8 billion merger with Nestle.
Tim Kahn, Dreyer's chief financial officer, said Wednesday that
negotiations with the Federal Trade Commission continue and that the
companies are reaching the final stages of the transaction, leaving
only its negotiations with the Federal Trade Commission.
"We continue to believe that we will close the transactions
prior to mid-June," Kahn said on the conference call.
Dreyer's dropped $1.05, or 2.1 percent, to $50.05.
Last summer, Nestle and Dreyer's announced plans to merge their ice
cream businesses. As part of the deal, Nestle agreed to boost its
stake in Dreyer's to 67 percent from 23 percent. Dreyer's in turn said
it would issue 55 million newly issued shares.
Nestle markets super-premium ice cream under the Haagen-Dazs brand,
while Dreyer's has Dreamery, Godiva and Starbucks ice cream.
Unilever, Nestle and Dreyer's dominate the market for super-premium
ice cream, with Unilever holding 38 percent of the market, ahead of
Nestle's 36 percent share and 24 percent for Dreyer's.
Unilever (UN:
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owns the Ben & Jerry's brand.
A Dreyer's spokeswoman declined comment. Nestle could not be
reached for comment.
Unilever's stock dropped 50 cents to $61.50.
CoolBrands adding ice cream
The $2.8 billion merger of Nestle and Dreyer's hit a roadblock in
March when the FTC unanimously rejected the merger because it would
decrease competition and could lead to higher prices.
In an attempt to clear the deal, Dreyer's and Nestle are continuing
discussions with the FTC to sell assets, Kahn said. In March, the
companies announced a deal to sell certain assets -- Dreyer's Dreamery
and whole fruit sorbet brands and the license for Godiva ice cream
brands -- to a unit of Canada's CoolBrands International.
To get the deal past the FTC, the companies may also look to sell
all their premium brands, including Starbucks. The likely buyer would
probably be CoolBrands.
But the companies must prove to the FTC that CoolBrands could
operate as No. 3 player in the market, analysts have said.
Ontario-based CoolBrands dominates the yogurt market with brands
including I Can't Believe It's Yogurt, Yogen Fruz and Bresler's Ice
Cream and Frozen Yogurt.
CoolBrands' potential purchase of Dreamery and Godiva would extend
its reach in the ice cream market, CoolBrands co-Chairman Michael
Serruya said.
The company cemented its interest in ice cream with its $30 million
acquisition of Eskimo Pie Corp. three years ago, Serruya said. The
transaction added the Eskimo Pie brand, Weight Watchers and Welch's to
CoolBrands' frozen dessert menu
"Ice cream is an arena that we have been playing in for some
time," Serruya told CBS.MarketWatch.com.
"We believe there is room for growth because the market is very
fragmented."
Serruya declined to comment on negotiations with the FTC.
The FTC could settle with the companies, even after seeking to
block the deal, Michael Cowie, assistant director of the FTC's merger
litigation task force, has said.
The FTC declined comment. Dreyer's declined comment. Nestle could
not be reached for comment.
Luisa Beltran is a reporter for CBS.MarketWatch.com
in New York.