| Marketing Specialization |
Basic and Thorough Marketing Strategies and Plans
This covers creating marketing strategies. It includes the development, and implementation of long term growth oriented strategies. It also includes the development and implementation of immediate short term results oriented marketing plans. And, it of course includes integrating the Internet in a manner consistent with the companies positioning and overall plans.
Manufacturers' Representative Networks
This consists of all phases of developing manufacturers' representative networks. These phases include developing contracts and agreements. They deal with the relationship of the network with any crossover networks. It usually even includes selecting, hiring, and training the individual representatives within the networks. And, it includes making networks more productive through upgrading.
Customer Service Department
This relates to the setting up and developing of a strong customer service department. Setting up a customer service department includes developing practical marketing oriented policies and procedures for that department. It also includes training of the personnel involved to become responsive to customers' needs.
New Business Opportunities
This consists of new product introductions and new market entrances. New Business opportunities include working with new divisions or new company start-ups. New business opportunities also include the enrichment of existing markets and development of crossover markets.
Positioning
This entails the overall positioning of the organization. Positioning considers the image of the organization and the organization's products and services. Positioning also deals with key personnel within the organization.
Cost Effective Sales Leads
This includes the generating of large quantities of low cost sales leads. It includes the establishing of a method to qualify large numbers of leads and end up with a continuous source of qualified sales prospects.
Sales Programs and Promotions
This includes the conception and development of sales programs. It can also include supervising and carrying out these goal oriented sales programs to be sure they perform properly.
Trade Shows
This consists of selecting and managing trade show participation. It includes supervising the development of any exhibits as well as training exhibit personnel. It also includes creating any special trade show programs and promotions.
Advertising Agency Interface
This involves the unbiased selection of the right advertising agency for the right job. The interface includes active project coordination with the selected agency. It also includes developing and setting in motion complete and cost effective advertising programs.
Sales Tools and Literature
This includes overseeing the development of marketing communication items. It includes the defining of all sales tools. Also, it includes working and interfacing with the advertising agency or producer. The interface puts emphasis on providing a dimension of outside-in thinking.
Key Account Sales Efforts
This consists of developing special presentations and programs. It includes the personal sales efforts directed to close or set up new key accounts.
Sales Trouble Shooting
This entails determining and correcting any short term sales oriented problems. These short term problems could hinder the long term marketing goals of the organization.
Market Research
Market research includes characterizing your primary market for size, regional concentration, and future growth. Research identifies key competitors financial positions. Also, market research can provide their marketing strategies and product plans.
