| Special Capabilities Available |
Computerized Technology
The world is changing. The Internet brings a new dimension to marketing. Today's marketing environment requires a high level of computer knowledge and capabilities. These capabilities add a sophisticated dimension to a company's marketing efforts. Computerized marketing techniques provide a necessary element for a company's survival in today's business environment. At one time, these capabilities and tools were only available to very large organizations. Also, the know-how to use them were only affordable to large organizations. Now consulting clients can benefit from this technology. The technology includes tools such as high power computers, laser printers, precision scanners, contact tracking software and other sophisticated programs valued at tens of thousands of dollars. It also includes the talent to make use of these tools. Consulting clients benefit from the associations with experts in their field. This means a continued awareness of up-to-date technology.
Modern Electronic Communications
E-mail and the fax machine puts us in the same office and the same city. The computer fax provides the capability of delivering many faxs at a relatively low cost. The Internet and computer modems provide the ability to send and receive sophisticated data over telephone lines. Letters, technical manuals, brochures, and complex documents can start at one location. The modem can send them to another location for editing, approval or delivery. These provide new dimensions to marketing communications. They significantly reduce the costs incurred by the use of traditional methods. Consulting clients benefit from the technology and tools available to send complex documents and marketing programs to almost any location in the world.
Financial Marketing Models
Companies must measure how profitable marketing programs will become. The ability to produce fully detailed financial spread sheets and graphs of marketing and advertising plans exist for consulting clients. Spread sheets help sales forecasting. They also help with the budgeting of the associated expenses. Working spread sheets provide a tool necessary to cash flow analysis. These spread sheet models simplify revisions to sales and expense forecasts. The consulting clients benefit from the ability to produce detailed financial business plans.
Specialized Marketing Documents
Companies need marketing communications designed right the first time. Computer programs provide the tools to strengthen messages. Computer programs also provide the tools to produce quick turnaround product data sheets, manuals, and even some simple advertisements. Consulting clients benefit from having the latest word processing and desk top publishing technology, as well as the expertise to use that technology, available to them. This includes the benefits from the ability to generate and quickly make changes to documents electronically. This saves countless hours of interface time between clients, the consultant, and advertising agencies.
Marketing Oriented Data Bases
All companies use databases in one form or another. Computerized databases provide effective target-marketing tools. These tools, once developed, provide the means to start direct mail programs. Sales tracking programs are essential to developing effective sales prospect lists. Consulting clients benefit from the awareness and familiarity with these programs and their capabilities.
Mail Merge Capabilities
Companies that have prospects need the means to reach them. Special mail merge capabilities include the computer tools to produce quality targeted communications. These communications include customized letters, customized answers to direct response, and the ability to personalize almost every marketing communication. The consulting client benefits from the experience and tools used in designing and carrying-out these programs. Associations with fulfillment houses mean expanded capabilities.
Professional Market Research
Companies need market intelligence. On-line computerized services maintain thousands of databases. These databases can provide information on virtually every aspect of business and marketing. The services provide 24 hour information via computer modem. Consulting clients benefit by having reliable marketing information instantly available. Continuing relationships with professional researchers and market research companies mean cost effective research.
