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   BFA Project

About Project
Client and Brand :     
      Inter Natural Health-Inc
Target audience :     
       American's who are interested in Alternative Medicine
Aim :     
       To create Market in America (for Inter Natural Health Product)
            a. To create awareness for Indian herbal product.
            b, To establish Brand Name.
            c, To highlight product image and Quality.
Inter Natural Health Inc (INH) is an Ayurvedic medicine which is manufactured in Kerala with an aim of marketing it in the Western world. Therefore Logo should be appealing to both Indian and Western thoughts.

The Logo design represented here inspired from the Indian Tanthrik art- The seventh chakra, consisting of eight triangle called sarvarogahara (means: removes of all ills). The Banyan tree (a holy tree of India) leaf in the logo symbolizes protection. The green colour represents health and the reddish yellow represents healing according to Western view. The project contains stationaries, labels, vehicle design, health magazine campaign and show card for the marketing representatives.

I am grateful to Mr. Vijayan of INH, my friends, teachers and to my Dept. head for their valuable advice.
Illyas Shamsudeen
Final Year BFA,
Department of Applied Arts,
College of Fine Arts, Kerala,India.

Logo
Envelope
 Vehicle Design
Label for Pramehoushadhi
Label for Chyavanaprasam
Botle Design
Campaign
(health magazin) 1
Campaign
(health magazin) 2
.  
Campaign
(health magazin) 2
Desplay card
(Chyavanaprasam)
Desplay card
(Pramehoushadhi)
  
 
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