MEET JOANNA DEVOE : KOSHi CREATOR & FASHiON iLLUSTRATOR
Joanna DeVoe unofficially began koshi with "KOSHi iS... TOO COOL FOR SCHOOL" (fall 2003), a 44 page Xeroxed zine of ink on paper illustrations and humorous, biting poetry written in a variety of original handmade fonts.
Koshi, the company, officially started the following spring when she saw her one-of-a-kind,  hand-illustrated leather bags in the pages of Redbook magazine and on Jennie Garth for the WB's "What I Like About You".
In May 2004, she launched iluvkoshi.com,  a place to sell her artsy boho-chic handbags and a monthly e-zine designed to continue her bold, girly illustrations and rhythmic pop-commentary.
In less than a year, iluvkoshi.com has moved away from the monthly production of the zine, evolving into a full scale web-boutique that specializes in rock & style from indie female designers & musicians.

Check Out Some Of Joanna's Favorite
KOSHi iLLUSTRATiONS...
ink on paper by Joanna DeVoe for koshi2004 ink on paper by Joanna DeVoe for koshi2004
fiona
ink on paper by Joanna DeVoe for koshi2004
Get Clean
ink on paper by Joanna DeVoe for koshi2004
mirror
ink on paper by Joanna DeVoe for koshi2004
poppycock astrology
ink on paper by Joanna deVoe for koshi004
cure autism now
ink on paper by Joanna DeVoe for koshi2004
penelope
ink on paper by Joanna DeVow for koshi2004
love goddess astrology
will work 4 food