UNIVERSITY OF DUBUQUE

 

MASTER OF BUSINESS ADMINISTRATION

 

 

BUS 693

 

Professional Practicum & Graduate Seminar

 

 

Business Ethics Case Analysis:

 

The Guiding Light

 

 

 

Prepared for

 

Professor Peter Hsu &

Vice President Dr. John Spraggins

 

 

 

By

 

UDMBA HK–B

 

Peter Cheng Chung Man (Student ID# 48754)

 

 

 

Date: 4th June, 2005

 

 

Introduction

 

 

Stock trading is a fast and competitive business. Situation can change within minutes and results in trillions. Setting off chain reactions which not just affect the investors, but also shape the atmosphere of our society, change the lives of the common people.

 

As the world’s leading trade centers, both Wall Street and Hong Kong, they both have comprehensive rules and regulations to serve and protect their trade deals. Legislations which in their own views, fair and competent, sufficient to provide non-discriminatory and transparent trades within their markets. 

 

As the trade markets grow larger, more rules and legislations will be implemented. However, will these really protect the ones which they intended? “You must know all the rules properly, so you can break them properly”[1] Laws are too often used or abused by people who know how to use them, since there are always ways to get around regulations legally. (A classic example, Euron, which was mentioned in the case study) Therefore another set of boundaries is needed besides the word “Laws”.

“Ethics” should comes into play, especially to the people who’s decisions can affect the markets.  


 

Case vs. Ethical Frameworks

 

1. Chairman Mr. X of a Hong Kong listed company, broadcasted via media that his company would have 10% increase in net profit without auditor’s verification. This already breached the requirements of The Securities and Futures Commission (SFC), which is the regulatory body of the Hong Kong stock market. As a result, his company had to justify his comments as “his own opinion” the next day to avoid any future legal liability. However, his actions might have already affected the stock price.

 

2. Chairman Mr. Y of another Hong Kong listed company, also broadcasted his company’s three year profit predictions to the public. However, it is considered to be completely legal and appropriate since Mr. Y made full use of the “three year prediction” clause which is stated in the requirements of the SFC.

 

3. Company Z organized a private meeting which announced their stock price affecting information. However, company Z cannot be convicted since those ones who received the information (which may leads to benefits) would not come forward to stand trail.

 

These cases circle around three different situations on the subject of “should price affecting information of stocks allowed to be broadcasted in Hong Kong?” However, all three companies announced information via different methods yet all successfully avoided any legal responsibilities.  Therefore ethical frameworks should be introduced to explore, analyze and justify their actions.

 

The actions of Mr. X or Mr. Y (hence Mr. Y is only using a legal loophole in the system) are considered to be “wrong” to many people, since these actions also have already affected their companies’ reputations and the general public’s interest. However, by using Egoistic Hedonism’s Cyrenaicism which argues that “My pleasure is the highest good”, then their actions can be considered to be totally acceptable. Since Mr. X’s and Mr. Y’s intentions might be to gain monetary benefits, or just simply to publicize the fact that they have the power to broadcast important information to satisfy their own egos.

 

Moreover, if a Basic Teleological framework is used which based on the arguments that “anything that result in over increase in happiness is a good thing”, then all Mr. X’s; Mr. Y’s and Company Z’s behaviours are entirely suitable. Since making profits for their companies or for themselves will increase their happiness. Furthermore, they can be auxiliary supported according to Milton Friedman’s theory “there is only one social responsibility of business; which is to use its resources and engage in activities designed to increase its profits.” 

 

On the other hand, if Utilitarianism is used to analyze the cases of Mr. X; Mr. Y, and Company Z, their acts are immoral since it only leads to the benefits of a small population which are simply the shareholders or investors who can access these information before the stock prices go up, and not the general investors. (Hence the general investors could be buying stocks more than they should pay for after the prices have gone up because those information might not be accurate).

“Given that Utilitarianism is a theory based on a moral principle that holds that the morally right course of action in any situation is the one that produces the greatest balance of benefits over harms for everyone affected. According to utilitarianism, the ethical action is the one that provides the greatest good for the greatest number.”

 

Then how about if these cases are looked at in a boarder aspect? In the aspect of the whole stock market system. Based on the theory of Universality Argument, “Act in such a way that the subjective principle can become a universal law”. If all listed companies abuse the system and broadcast faulty information about their profit predictions, then the stock exchange system will collapse since no one will trust any values of any stocks.

 

In spite of all the consequential and deontological ethical frameworks used above to analyze these cases, what if all are to be ignored and just simply focus on the basic Virtues as human beings. E.g. Chinese’s Daoism or Ancient Greek, Plato’s four Cardinal Virtues which states that all should have Fortitude; Temperance; Justice with fairness and honesty and Prudence. Then their actions can be considered as sinful, especially with the cases of Mr. X and Company Z. In views of the facts that their broadcastings were done without temperance nor self-control; without fairness or honesty for the public; and total recklessness in the sense of lacking consideration for the health of the stock exchange system as a whole.


Conclusion

 

 

To broadcast or not to broadcast? This question seems to be the focal point of this case. And supposing-ly, an answer is to be generated after in this conclusion, or is it? However as we can see, there are always ways to get around regulations legally, as all cases avoided committing any offenses. Even with ethical frameworks analyses as excised above, there were to be two sides of the story for each situation depending on the ways a person exploit or manipulate these so called ethical frameworks.

 

So what is the conclusion as I question myself after these extensive analyses? As United States and Hong Kong, both as the world’s leading stock markets already have opposite standards and views on this matter, so can there be a correct or incorrect answer in these cases? Moreover, who am I to comment the right or wrong of another person’s ethical believes based on my own ethical views?

 

Nevertheless, I do believe that every human being should have an ethical believe to follow. Although everyone else might not agree with it, at least it can act as a guild line to a person. Moreover, as one’s power and influential capability increase in the society (as were the cases of Mr. X and Mr. Y), this person owes this society and other beings greater responsibilities. Therefore such person should acknowledge the importance of ethics, try to adopt a set of ethical or religious believes to follow in order to maintain a balance and harmony within our society.      

 

 

 

 

 

 

 

 

 

 

Bibliography

 

 

 

http://www.scu.edu/ethics/

 

http://www.oneroomuniversity.com/practicumB/

 

http://ethics.acusd.edu/

 

 

 

 

 



[1] Dalai Lama