From A Fan
Article by Lark McCarthy
I am a huge fan of Innosense, so I was super excited to find out that the mall tour they are on was going to be at a mall in Southern California (Northridge Fashion Plaza) on September 20th. I made sure to get there early. When I arrived there was already a good size crowd waiting by the stage. While the crowd waited, an MC played some games with everyone to get the hyped for the show...then finally it was time go get the show started. At 6pm Melissa, Holly, Diana, and Ashley AKA DREAM took the
stage. They got the crowd hyped up while singing four awesome songs including their hit single "He loves you not"; which had everyone singing along. They had awesome dance moves, and their singing ability was amazing, these girls know how to perform!! The crowd at this point was ready for Innosense, as was I!!
About 10 min. after DREAM left the stage the girls of Innosense hit the stage. These girls displayed a mountain of energy from the second they step on that stage until they left!! They did some wonderfully
performed songs including; "www.fan-ta-see","ride", "say no more", "this is it" and one more (the name escapes me at the moment but it was a great dance tune!) The girls are truly pro's! The dancing was amazing and their vocal ability was off the hook!! These girls are singers at heart. After the show it was announced that DREAM and INNOSENSE were going to be signing autographs; so everyone lined up for their chance to meet the girls. All the girls were extremely sweet, and happily signed anything you handed them, they took pictures with their fans and talked with each person who came through the line. It was an awesome show, and I wish both these groups continued success!
From BMG
ROCK THE MALL
Innosense and Dream
Pop sensations stage free concerts in first annual Rock The Mall tour. Teens across the country get a chance to hear hot new recording artists in concert at local malls.
New York, NY, September 20, 2000 -- This back-to-school season, General Growth Properties is joining Pepsi and BMG Entertainment to host Rock the Mall, a teen sweepstakes and mall tour marketing campaign. BMG labels RCA Music Group and Arista Records will bring the music, with their respective hot new bands Innosense and Dream headlining the tour.
Innosense is made up of five talented young girls who are breaking across the nation with their new album, So Together. This hot new group's manager is none other than the mother of Justin Timberlake, of N'Sync fame. Innosense's most famous past member is Britney Spears, who left the band to go solo in 1998. Also star-connected, the new group Dream was discovered and is now managed by Sean "Puffy" Comb's record label Bad Boy Entertainment. Dream's first single "He Loves U Not," from their upcoming album, It Was All A Dream, is currently the hottest breaking single at radio and video stations nationwide. Their highly anticipated debut album is due in stores in January 2000.
Starting September 20, teens in 10 top metro market malls will have the chance to hear Innosense and Dream in concert, with full sound, lighting and stage adding to the excitement. To add to the fun, sponsors Pepsi, Kellogg's Rice Krispie Treats, Sam Goody, M2 Card, and teen charity Do Something will host booths where they will sample and give away prizes. Do Something, a group started by actor Andrew Shue, is dedicated to creating a nationwide network of young people who know they can make a difference in their communities and take action to change the world around them. Presenting sponsor Pepsi will run games including a one-on-one hoops game and fun prize give-away wheel.
"BMG is pleased to partner with General Growth Properties and Pepsi on this exciting program combining major market mall events with a school tour which will serve to bring our artists closer to consumer," said Scott Richman, Vice President, Partnership Marketing, BMG Entertainment. "Rock the Mall is an example of BMG and our labels' commitment to building awareness for our artists through partnerships with leading consumer brands."
Seventy-seven General Growth Properties malls will also provide teens with the opportunity to win a shopping spree and shop with these young stars by participating in a teen retailer sweepstakes. With every purchase, teens will receive a scratch-and-win game card featuring prizes from RCA Music Group, Arista Records, Sam Goody, and Pepsi.
Not only does Do Something reach teens in the mall, but in their schools as well. In 20 local high schools and middle schools, Innosense and Dream will deliver a positive message to teens on the importance of being involved and volunteering in one's community. After the assemblies, Innosense and Dream will invite teens to visit their local mall to see the bands Rock the Mall live.
For Rock the Mall tour dates and to learn more about Innocense and Dream, music fans can log on to www.click2music.com/rockthemall for behind-the-scenes performance footage and interviews, full-length audio and video tracks and a chance to win an Innocense tour jacket and a signed Dream poster.
MALL TOUR SCHEDULE
September 20 - Northridge Fashion Center located in Northridge, CA
September 21 - Meadows Mall located in Las Vegas, NV
September 24 - Southwest Plaza located in Littleton, CO
September 28 - Parks at Arlington located in Arlington, TX
September 30 - Deerbrook Mall located in North Humber, TX
October 3 - Altamonte Mall located in Altamonte Springs, FL
October 7 - Spring Hill Mall located in West Dundee, IL
October 11 - Neshaminy Mall located in Bensalem, PA
October 13 - Broadway Mall located in Hickville, NY
October 14 - White Plains Galleria located in White Plains, NY
October 16 - Silver City Galleria located in Tauton, MA