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New initiatives put focus on consumer otc education |
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New initiatives put focus on consumer otc education![]() It's been a busy year for Consumer Healthcare Products Association. And while association never lost sight of its primary objective -- serving best interest of the self-care consumer through higher-than-regulations-require standards and best practices -- never before has the " consumer " in consumer healthcare been quite as important as in the past several years. Kids cough-cold, dextromethorphan, behind-the-counter medicines, all are issues with potential to greatly impact business of OTC industry, and yet all have been addressed by CHPA with more of consumer's best interests in mind. Efforts include pulling cough-cold products for children under age 2 off shelves because of danger in overdosing infants and promising resources against pharmacokinetic studies to best determine appropriate dosing in other child-age groups; partnering with a host of national anti-drug associations to help raise awareness around teenage abuse of nonprescription medicines; and making case that there is enough flexibility in current two-class drug system to make discussion of a three-class system, which could threaten ready consumer access, moot. Not long after Food and Drug Administration held its advisory committee on kids cough-cold, CHPA kicked its communication on issue into high gear. The association partnered with National Association of Chain Drug Stores month after the FDA advisory meeting to distribute a " practice memo " to pharmacists so that they could best advise parents with sick children on how to relieve their child's symptoms, stressing the importance of following drug label directions -- do not administer adult medicines to kids, follow dosing recommendations explicitly and keep all medicines out of reach of their youngsters. A January CDC report found that most emergency-room visits made by children on account of a cough-cold medicine were there because they had taken medicine without their parents' knowledge. [ILLUSTRATION OMITTED] In addition to educating influencer, CHPA also is reaching directly to parents on the proper use of OTC medicines in children. " We have done a major national print advertising campaign, [and] we have brochures that are available to parents that we've been distributing through the retail outlets as well, " said Virginia Cox, CHPA senior vice president, communications and strategic initiatives. " Most importantly, we developed a brand new Web site called www. OTCSafety. org. " OTCSafety. org, formerly known as Consumer Health Education Center, " is really one-stop-shopping for parents who are looking for important information about all issues . . . not just for themselves, but for their families, " Cox said. The Web site had been redesigned last fall to be more accessible to consumers just before last year's Food and Drug Administration meeting on cough and cold, hence the name-change. " OTCSafety is a lot easier to remember, " Cox said. " It really personifies what we're trying to do. It makes it simple. " CHPA is actively promoting the site -- through e-mails and Google ads, for example -- and encouraging consumers visiting site to get involved. " Just in last couple weeks, we've had more than 15, 000 people sign up to be a part of OTC-Safety. org, " Cox said. " We are also working on [translating] our materials into Spanish . . . because that audience is very large and growing. We want to make sure we are making our materials as accessible as possible. " The consumer products association also is maintaining www. fivemoms. com Web site -- launched in spring of last year to help raise awareness around medicine abuse by teens among parents and educators. " We've reached almost 22 million parents across country with our FiveMoms messages, " Cox said. " Over the last year, we've really seen all of our [abuse awareness] programs coming together. " CHPA is in classrooms with educational materials in conjunction with D. A. R. E. ; in media with the Partnership for a Drug-Free America and public service announcements; in communities partnered with Community Anti-Drug Coalitions of America on raising awareness among teachers, parents and law enforcement; and online with the FiveMoms campaign, which will include a new monthly e-newsletter this year. CHPA also plans to launch a program this year with Parents-Teacher Association " so that we can really saturate schools, " Cox said. " We're also working on expanding the D. A. R. E. program to school nurses and guidance counselors. " With regard to a new third class of drugs, CHPA continues to lobby fervently for increased access to appropriate medicines, they just do not think a BTC class of drugs is necessary to accomplish that. " The last several years have seen a significant number of successful Rx-to-OTC switches across a wide range of therapeutic categories, which have benefited millions of patients with such conditions as migraines, frequent recurring heartburn, vaginal yeast infections and hair loss, " stated Linda Suydam, CHPA president, in wake of debate last year. " In itself, this is ample evidence that our current regulatory system allows for safe, expanded consumer access to medicines. Most importantly, flexibility is built in to existing framework, with sponsors having opportunity to work with the agency and to design appropriate tools to address any challenges to that particular medicine. " Everybody is nice. Need only see it. |
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