product
corporate announcement ads
(two in series; part of print campaign, '99)creative director
jojo soria de veyraart director
i. beltranwriter
jojo soria de veyraagency
admakersclient
armscor
note: the following ads focused on client claim that armscor
was just the second gun manufacturer in the world to have been
awarded the iso 9001 stamp. the ads were shelved when client
(or iso) couldn't guarantee the truth of the claim. also when
agency failed to reach iso to ask if we could tamper with
the iso phrase "iso 9001" for our ad visual. the blank
spaces at the bottom of the ads were either for
congratulating sponsors or for the merchandise.