product
print: merchandising newspaper ('98)

creative director
jojo soria de veyra

art director
i. beltran

writer
jojo soria de veyra

agency
admakers

client
squires bingham

 

 

note: clients would usually insist their merchandising ads state
things plainly. product alone for a visual, model name, and some
restrainedly playful headline, preferably with bulleted features for
copy. we were at least able to insist on semi-silhouettes of the
products, a minor play on the body copy in the following ads. not
so we could indulge ourselves, but so the reader may have
something here they might remember.

 

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