product
print ad

art director
jigs publico

writer
jojo soria de veyra

client
dr. edwards

 


 

writer's note: primary target market for this new distilled drinking water for babies was to be mothers, the brief said. And a requisite was a medical endorsement. I did that more directly with the tv ad. For the print, I decided to be more charming to mothers and located the endorsement in the delivery room. Client liked our stuff, but finally Catalytx lost account due to a foul-up in the bottle design or something, hahaha.

 

 

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