product
print ad

creative director
jojo soria de veyra

art director
reygo

writer
jojo soria de veyra

client
abbott

 

---

 

writer's note: one basic thing about the product, it aids a diabetic in sticking to (complying with) his meal plan for three reasons: it can be consumed as a full meal's replacement once a day, it allows a diabetic to indulge a bit through a unique carbohydrate system, and lastly it purportedly has a delicious vanilla flavor (a departure from the bland taste of other diabetic's drinks). Two things wrong about the first compre, though -- the "patient" shouldn't be in hospital clothes, and he should be smiling (not enveloped by any glow or darkness) so to avoid the reading that he is now in the other life: perhaps this was the "doesn't work"-ness that tormented Catalytx's president towards disapproving of the concept for presentation to client. :-) I think, sayang.

 

 

1

 

2