product
product merchandising print [3 various approaches]

creative director
jojo soria de veyra

art director
reygo batiquin (ad 1 & 2)
bernie asis (ad 3)

writer
jojo soria de veyra

client
mitsukoshi (lifan)

 

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writer's note: the marketing brief was wrong in saying Lifan brought in the first water-cooled motorcycle to the country with the LF-150-14. It was right, however, in saying Lifan should be the first to advertise the water-cooled bike to the Philippine market. I thought the campaign should also talk about the prime benefit of having a water-cooled engine (applied on cars), which is cooling capability for long-distance travel -- thus the migration concept in 1, the hotel stopover concept in 2 (where the bike is supposed to be in the shower), and finally the out and out product-as-enlarged-model concept in ad 3.

 

 

1

 

 

2

 

 

3