product
flyer

acting creative director
chantal ballesteros

art director
reygo batiquin [1]
francis manio [2 & 3]
jigs publico [4]

writer
jojo soria de veyra

client
neubake

 

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note: the studies below are all of the softsell mode, art-direction-wise. That is, they depart from the usual introductory mode of selling a new product through a large visual of the product, occupying 80% of the flyer page. Account Director Tina Gonzales (formerly of McCann Events) is an advocate of this hardsell mode and found it fitting to promptly fire the softsell studies before client saw them, with the approval of acting CD Chantal Ballesteros of course.
    Studies 2 to 4 even went further, supplying material for the subliminal seduction advertising principle. Ms. Gonzales also expressed dislike for this principle in an introduction flyer and promptly fired the studies for this approach likewise.

 

 

1

 

2

 

3

 

4