product
pricing
campaign: awareness promo
promo concept
jojo soria de veyra (concept)
sunny ku (logistics details)
writer
jojo soria de veyra
sunny ku (headline)
client
seaoil
note: the challenge was to come up with a three-month sales-
generating promo that would at the same time campaign for a seaoil
edge. agency chose the pricing advantage as springboard for a promo
concept. customers were enjoined to find out what price alternatives
the seaoil stations were offering against the competition's supply
prices. as incentive, a raffle would give away unique and
quite-useful pre-paid supply cards, the first prize
amounting to 50,000 pesos worth.
flyer cover
(click for larger view)
