Jorge Horacio Pousa

'La Previsión' Cooperative (Another victim of the system)- 1996

Photography used in advertising and brochures for La Previsión insurance Cooperative Ltda. of Tres Arroyos - Argentina. The brochure, between another things, said:

'The origen of La Previsión go right back to 1904.
In this year, a desvastator freeze to provoke enormous monetary looses for the farmers of Tres Arroyos.
The harmed joined his efforts and made a insurance cooperative against hail to have a support for new climate attacks.
Has passed more than 90 years from that first step...'

The intention was to bring a solidity image, based in a development of effort and cooperacion.
In 1999, due to a national economic politic, tend to favour to the big holdings and the multinationals, euphemistic called globalization, La Previsión walk his last step, increaseing the roll of enterprises and/or factorys closed or swallowed by economical empires, whit the loss of employment sources.
The system punish the majority in excess keeping out.

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jpousa@yahoo.com