INTERNET: One of the most powerful tools in Market & Communication

This is the age wherein the internet is the major source of communication & research. More and more people around the globe communicate using e-mails, chatrooms & net messengers. Business & Corporate entities can set net conferences so company CEO, Managers & staffs are still reachable even if they are on vacation. Families & friends find it more convenient to exchange information using webcams and audio sets rather than using land lines and mobile phones because internet fee is cheaper than using these services. Students and researchers are very dependent on the internet as it is easier to gather data on the net using the mouse than searching for thousand of books in the library. The number of people who buy different products and services after searching the net is increasing each day so purchase and sales is motivated by online search and web advertisements. Now, anyone who is interested to buy product or services, they would just surf or browse through various websites and gather information about the product, prices and its quality. Today almost every establishments and companies have their own website equip with complete profiles and different marketing packages. Majority of agents and businessmen also prefer marketing online.

In the Philippines today, demands of the Internet is on its peak. This results into a growing business of Internet Service Providers (ISP) & internet cafes in major towns & cities. Internet connection is a must in almost every household and offices. Different courses in IT Development are now offered in many Universities and IT Schools are flourishing. Computer subject is now included even in grade school. Internet now is a very strong tool used by Filipinos in marketing, job searches, communication, entertainment, news & current events updates.

This also pave the way to Filipino web developers, designers, graphic artists and programmers to become more competitive as more job demands these skills and expertise in our local industry and abroad. Eventually, some Filipino freelancers like me also emerged in the market to offer our services & skills.

WHY IT IS A MUST TO HAVE YOUR OWN WEBSITE?

In my province, Tarlac, there are also few municipalities that acquire their own website to showcase local tourism to attract visitors. It aims not only to look at the beautiful pictures and sceneries but also to actually visit the place. Mount Pinatubo is now a growing tourist attraction in our area. Tarlac & Capas website is also among the few which shows statistical data that are very useful to students & researchers. This just shows that creation of your own website and strong web presence will actually help cities, towns and provinces to showcase their products and tourism not only locally but globally. This would be a great help to economic recovery. Posting statistical data, Current Events and Government activity will also play a major role in implementing transparency among its constituents as people will be regularly informed of the latest updates in their area.

According to different surveys on the net, millions of people are getting Internet access everyday. Surveys also predict that each day more and more people & businesses are getting interested in dealing on line as it saves time & gas. They can shop everything they need without having to worry of traffic if they drive to malls. People are also hired and interviewed online. This is mutually beneficial to both the employer and job seeker as the employer have a wide area of applicants wherein they would surely find potential and highly qualified workers while applicants will save their time and money from walking and traveling from one place to another to submit their resumes.

Additional advantage of acquiring your own website is that it could also be a profitable source of income to the owner especially if it has a high traffic ranking as this will drive many advertisers to post ads on your site. The only thing to do is how to maximize the site and make it accessible, informative and interesting so visitors will keep coming back to your site. The more information, pictures and services you provide on your website, the higher the possibility of attracting visitors. Another advantage is that clients, buyers or your constituent doesn't have to go to your office and ask for an appointment for every small issue. They can always send you an email or post messages and you just can easily send a reply. See the advantages and opportunities your website can offer? It is therefore a must and very convenient to communicate and market through your website.

Juliet B. Corpuz
Freelance Web Designer
Tarlac, Philippines

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