Notes from ENGLAND'S ROBERTSON'S "GOLLY" by Mary
James Robertson who lived in Scotland was the
Just before the First World War a son of James
Mr. Robertson could see how popular these dolls
The company agreed to accept this idea and Golly
A cloth "Golly" is now [in 1983] being offered by
Hathaway in National Doll World, July/August, 1983
founder of the famous preserve manufacturers which
uses the Golliwog as its trademark.
Robertson visited North America. While he was there he noticed
that in the remote villages the small children were playing with
little black rag dolls with big white eyes.
were with the children. They called them "Golly's", and this
might have been the children's way of saying "Dolly's". This
gave him the idea of a mascot and a trademark for the products of
Robertson's.
was dressed in a suit of bright colors(pants, red; vest, yellow;
shirt, white; bow tie, red; jacket, blue) and was featured on
every label bearing the "James Robertson and Sons" name.
and by 1978 nearly 20 million had been given away.
the James Robertson firm. It was made in three sizes, from a
big 3-foot to a tiny 8-inches.