Andy Warhol for Martini and Rossi (1958-60)

These works of the pre-Pop Warhol are included for the record and for those who admire this designer.  I give him credit for one unfortunately influential insight: the hollowness of fame is not absolutely null but has just enough substance to be turned into an end in itself.  With sufficient impudence, he saw, one could become famous by being hollow or famous for being famous. Cheek could be chic. I have not consulted Jesse Kornbluth, Pre-Pop Warhol (New York: Panache Press, 1988) and do not know if this work for Martini and Rossi is discussed.
 

© 2001, Lowell Edmunds