BOX OFFICE - Har Dil Jo Pyar Karega
When your film takes a flying start (opening), half the battle is won! This adage has proven correct for the Salman Khan – Rani Mukherji – Preity Zinta starrer 'Har Dil Jo Pyar Karega', which is reportedly inspired by the Malayalam hit 'Chandralekha, which in turn was inspired by the Sandra Bullock – Bill Pullman film 'While You Were Sleeping'.
'Har Dil Jo Pyar Karega' took a great start from its very first show, opening to a cent per cent response all over the country. And this can be attributed to five factors:-
· The face-value of the film is very strong and the pairing looks fresh;
· Anu Malik's music is already popular and on top of the charts;
· The story is different and the treatment (screenplay) is captivating;
· The fabulous pre-release promotion of the film;
· Lady luck.
'Har Dil Jo Pyar Karega' is an apt example of a well-made commercial film. The film has all it takes to please the hoipolloi – emotions, drama and light moments, grand songs… in fact everything that makes you forget your sorrows for three complete hours. It takes you to a world of make-believe, a world so different from the one we live in. And that's where escapist cinema really scores, for it transports you into an altogether different world in those few hours.
Business-wise, 'Har Dil Jo Pyar Karega' has been sold for a moderate amount and keeping in mind its terrific start, half the battle is won. But will it sustain in the days to come, we will have to wait and watch the situation. If it sustains, it will be declared a big hit. If it doesn't, it will still be profitable for its investors, thanks to the great opening and reasonable price.
BOX OFFICE COLLECTIONS
Har Dil Jo Pyar Karega - 1st day in Bombay
Metro - 1,72,350 (100%)
Chitra - 47,156 (100%)
Star City - 67,787 (100%)
Gaiety - 89,348 (100%)
Chandan - 1,62,665 (100%)
Cinemagic - 54,494 (100%)
Cinemax - 92,676 (100%)
New Era - 94,392 (100%)
Cinestar - 43,964 (100%)
Sona - 43,812 (100%)
Kamran - 54,496 (100%)
Shreyas - 97,695 (100%)
Mehul - 76,840 (100%)
Ashish -84,024 (100%)
K.T. Vision - 95,208 (100%)