Project Brief: It was a choice to take up any topic to practice and understand the principles of task analysis.
Process:
Why haircut of all?
Unexplored, cool, hip, different and interesting, personally didn't have a good haircut for a long time, availability of sample users in NID, etc.
Why a web-site?
Actually thought of something tangible to sport a haircut but ended up with a web site. It became a pretext for adding extensive information as in all about haircuts. Also, to run an interactive application on it. It was cheap method to reach a wide variety of audience.
Initial Research:
Constituted understanding the hair management of boys and girls with different length and texture of hair, frequency of getting a haircut, different attitudes towards experimenting, etc.
A few Findings:
Girls have longer hair than guys that is why they have to take care of their hair more laboriously.
Girls have many parameters before they get a haircut done like face type, texture of the hair, type of occasion, convenience, experimentation, dandruff problem, budget etc.
Guys get a haircut more frequently and generally more willingly experiment than gals due to shorter length of hair, more convenience to manage, cheaper parlors.
A lot of factors motivate people to get haircuts like to sport a new look every season, getting bored, fashion idols, trend setters and followers, Hollywood kicks, etc. Basically, people want to have fun at this age.
They however are not very experimental with parlors. Once they find a satisfactory place they don't want to change easily. That's because the parlor guy understands the needs of his clientele after a period of time and they get used to each other.
Why does the user want to have a haircut, how does she/he want to have the haircut, which parlor does he select, what motivates the user, etc.
Analysis:
User tasks were finalized and task analysis was conducted.
Information Architecture:
There were many sections to the prototype- select a haircut where an interactive application let the user know suitable haircut, flashback on haircut talked about famous haircuts over the past half a century, latest section of hair trends, quick fixes for people who have no time for a haircut, medical remedies to hair problems, latest tools used and hygiene talk, discussion board.
Testing:
Users came and used the site and found the interactive section very useful along with flashback on haircuts. |