Project Brief: Redesign of an existing site.

Process:

The site was boring and did not attract too many customers.. A usability evaluation of the site was conducted and many features were suggested like-

•  Consistency of font and colors for a cohesive and superior user experience

•  Lack of identity did not build trust of employees in the site.

•  Better information architecture pertaining to the natural mapping of the user.

•  Popular packages that brought more income to the service were to be highlighted.

•  Special offers did not catch much attention.

•  The corporate account form was very long and daunting. Severe optimization was required.

•  Inconsistent visual design needed rectification

•  All the services was not properly highlighted at all. User didn't know about all the services.

•  The pictures for the interior of cars were missing.

On the whole the information architecture was redone and a new layout and color scheme was prepared to make it more exciting.