AJ Jersey Ad

As an Ad Service Artist at Penton, my job is to correct, clean, update, and scan display ads for the yellow page section of various magazines. I do most of the work in Photoshop, though sometimes quark is a help in some situations.I work on around four or five magazines doing this very thing. Below is an example of what I do most often with ads.

This ad was sent to me as hard copy to scan. the size of the original is 7" x 4.75". The company wanted to change this ad to 3.375" x 4.75". I sent this ad down to be scanned....made adjustments in Photoshop and came up with the version below.

 

 

 

 

 

 

After

This was the final version of the ad. I had to do a bit of cleaning, retyping, resizing, and putting things on different layers to make it work in the smaller space.

 

 

 

 

 

 

 

 

 

 

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