Criteria for selecting a company
- Amway is interested in the Internet and e-business. It has its own web page and it plans to expend its e-business.
- Amway’s sales and the number of employees were continuously growing in the past several years.
- There is a person within the company to whom our group can contact several times and who will freely share information with us.
- We have obtained basic information on Amway’s marketing goals in order to evaluate how e-business could further achieve those goals.
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- After visiting the web site, we think there is room for improvement.
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