Lost in Translation

A photo essay of cross-cultural fox paws


What would Jimi say?

One thing that seems common here is to use American (or at least English)-created words for store names. One of the most common seems to be adding the phrase "Hip Hop" to any title.
This one seems bent on enticing both the Hip Hop generation and foreign pilots (there are a lot here).

It's my favorite use of the Hip Hop phrase

This one doesn't particularly entice me to come on in and shop.
Frankly, it's rather insulting

I REFUSE to eat here.

Oh! Linda! I've been wondering where you've been hiding!

More use of the phrase "Hip Hop" in a store name:

I've seen a lot of logo and name copyright infringement here. I've seen "Hilton Corp. Custom Tailors", a "Discovery Store" that sold sneakers, and "Popeye Shopping" - a leather goods store, I think.

But here's the funniest thing
I've seen as far as logo theft goes:
I guess because they're not really imitating anything, you can just call them "mock-offs".

More Linda! Yay!


Back to the Journal