Mrs. Miñoso

Voice Mail x150

e-mail: mminoso@olla.org

Web page: www.oocities.org/minosomanda

Text:

q Marketing Essentials - Second Edition - by Farese, Kimbrell and Woloszyk

q Marketing Essentials – Workbook – by Farese, Kimbrell and Woloszyk

Materials:

q 1 Notebook (Binder with pockets)

Course Description:

This course will introduce the student to the theory and application of the marketing mix. Students will become familiar with identifying and segmenting markets, developing products and channels of distribution, and implementing pricing and promotional strategies. Students will also start their own business and develop a: product, price, promotional campaign, and distribution system for the product of their choice.

Grading System:

Tests................................ 45%

Quizzes........................... 30%

Business Articles.............. 15%

Homework......................... 5%

Participation...................... 5%

**All assignments are due at the beginning of class on the appropriate letter day.

10 pts. will be deducted for each late day!

Makeup Policy:

q Any student who is absent on any given day is responsible to makeup the work covered in class.

q Any student who is absent on a TEST day, is responsible to make arrangements to take the makeup exam (1 week maximum)

q Attendance will be recorded in this class as per school policy.

Web Page

Each student is responsible for printing the Chapter Outlines and the Assignments from the Web Page before class. Please be prepared!