Marketing Final Exam Review Sheet

Please review Chapters 1, 2, 3, 4, 6, 19, 20, 21, 22, 29, 30, 32, 33, 34, 35, and 37 for your Final Exam.

The following are a list of terms, which will appear on your examination.

Marketing

Products (Goods vs Services)

The 9 Functions of Marketing

Utility (Form, Place, Time, Possession, Information)

Customers vs Consumers

Mass Marketing vs Market Segmentation

Target Market

Geographics

Demographics

Psychographics

Customer Profiles

Marketing Mix (4 P’s of Marketing)

Positioning

Non-Profit Organizations

Free Enterprise System

Competition

Monopoly

Risk

Profit

The Role of Government

Supply & Demand ( Supply, Demand, Shortage, Surplus, equilibrium Price)

Economy

Resources (Factors of Production: Natural Resources, Labor, Capital)

Infrastructure

Scarcity

Economic Problem

NAFTA

Free Enterprise System

Market Economies, Command Economies, Planned Economies

Capitalist, Socialist, Communist

Privitization

GDP

Business Cycles

Entrepreneurship, Entrepreneurs, and Intrapreneurs

Sole Proprietorships, Partnerships, and Corporations

Franchise, Franchisee and Franchisor

Multinational Corporation

Consumer Market (Whoopies, Baby Boomers, Gen X, Baby Boomlet)

Ethnic Background (Asians, African Americans, and Hispanics)

Income (Disposable, Discretionary)

Family Life Cycles

Green Marketing

Promotion: Institutional and Promotion

Advertising, Publicity, Sales Promotions

Licensing

Premiums (Coupons, Factory Packs, Contests, Sweepstakes)

Product Samples

Personal Selling

Promotional Mix

Print Media (Newspaper, Magazines, Direct Mail, Outdoor)

Broadcast Media ( Radio and TV)

Cooperative Ads

Specialty Media

Media Costs (circulation, prime time, drive time)

Print Ads (Headlines, Copy, Illustration, Signature)

Visual Merchandising

Store front (Marquee, Entrance, Window Display)

Store Layout

Store Interior

Interior Displays (Open, Closed, Model, Architectural etc…)

Price

Market Share

Return on Investment

Break Even Point (Calculations)

Demand Elasticity and Demand Inelasticity

Price Fixing (aka Collusionn), Sherman Antitrust Act

Price Discrimination, Robinson Patman Act

Markup (Calculations)

Product Life Cycle ( Introduction, Growth, Maturity and Decline)

Skimming vs Penetration Pricing

Psychological Pricing (Odd even, Multiple Pricing, Prestige Pricing etc…)

Marketing Research

Primary vs Secondary Data (advantages vs. disadvantages)

Survey, Observation and Experimental Methods

Forced Choice and Open Ended Response

Natural vs Contrived Situations

Bias

Focus Groups

Product Mix

Product Item

Product Line

Product Modification

Product Extensions

Brands (Brand Name, Brand Mark, Trademark)

Family Brand, Licensed Brand, Private Brand

National Brand, Generic Brand

Packaging Purposes

Labeling

Entrepreneurs: Sam Walton, Richard Branson, Michael Eisner

Henry Ford, Steve Jobs, Michael Dell, Jeff Bezos